Telling ChatGPT About Your Brand Won’t Boost Visibility: What Actually Works in the GEO Era
Sep 16, 2025
By Daniel Espejo, Founder & CEO at Omnia. 16th of September 2025
In this article:
Why talking to AI about your brand changes (almost) nothing.
How models decide which brands to mention and why.
The signals that do influence (with examples) and how to activate them.
The real role of decision prompts and how to prioritise them without getting lost.
A mini-experiment to demystify it... and how to close the loop with data (without turning this into a master's degree).
The myth and why it is so tempting
It's an idea we hear every week: ‘I'm going to open ChatGPT and explain how great my brand is; that way it will learn and start recommending me.’ It makes sense: if AI ‘reads’ what you say, why wouldn't it use it?
But the reality is different. It doesn’t update the model’s global weights or public index. At best, it may affect your session (user memories or chat), but it does not create public evidence that other users or engines can consult. And since responses that include brands are built from external sources and trusted patterns, the conversation leaves no trace where it matters. In other words, it would be a waste of time.
Key idea: in brand visibility for AI, the task is not to ‘convince the model in a chat,’ but rather to create verifiable evidence outside that engines can find, summarise, and use in their responses.
How do engines decide which brands appear
Large language models (LLMs) do not choose brands at random. They gather information and combine it with a single goal in mind: to give a good answer. To create these responses, they gather information on:
Reference sources (diverse and credible): industry media, specialist forums, videos by authoritative creators, wikis/directories, technical documentation.
Consistent pattern: your brand appears alongside a specific category/benefit in several independent sources.
Freshness: recent content carries more weight in trend-sensitive prompts.
Clarity: AI needs your name, category, attributes, approximate prices, integrations, and use cases to be described consistently in different places.
The engine trusts when it finds the same thing through different channels. If your public footprint is poor, contradictory, or out of date, no conversational reasoning can compensate for that.
Which factors increase your visibility (and how to activate them)
The correct question is not ‘How do I tell AI that I exist?’, but rather ‘What must I build so that AI cannot ignore me?’
Sources that AI already consults
In our analyses with Omnia, we consistently see that responses are often fuelled by:
Niche media/blogs with comparative tests or guides.
Forums and Q&As (technical or user communities) with real problems and real solutions.
YouTube/creators who do reviews, benchmarks, and tutorials.
Wikis/repositories/directories where concepts are standardised (depending on the sector).
Clear official documents and data sheets (specifications, integrations, limitations).
Consistency of entity
If your brand appears under different names, promises different things depending on the channel, or changes categories without warning, you create confusion.
To avoid this:
Always use the same name, category, and messages.
Keep key data (prices, conditions, integrations) consistent across your website, media, and public listings.
Clearly indicate updates with dates or change logs.
Consistency is not an aesthetic detail: it is what allows an AI model to identify you and quote you without hesitation.
Content that can be cited
Writing a lot does not give you more visibility if no one can use what you publish as a reference. What really works usually includes:
Clear methodology: explain criteria, data used, and limitations.
Reusable tables and figures: so others can copy and cite them.
Quick answers: to frequently asked questions.
Concrete evidence: current screenshots and examples, not generic ones.
Example: instead of saying ‘we are the simplest platform’, show a table with the average implementation time, number of integrations and minimum requirements. That's easy to summarise... and to quote.
Freshness where it matters
A solid tutorial from 2022 is worth less if there are new policies, prices, or products.
Display the update date: always add ‘Updated on (date)’ and, when relevant, indicate what has changed (e.g. ‘new prices’, ‘new integrations’, ‘2025 data’).
Regular review: establish a fixed schedule.
FAQs → answered with up-to-date information.
Comparisons → reflecting the latest market offerings.
Technical specifications → with actual, current specifications.
Pricing page → always aligned with current conditions.
The real role of decision prompts and how to prioritise them
The answers that really influence a decision are not triggered by generic words, but by specific questions about the situation: how it will be used, what limitations there are, budget, language or channel. Realistic examples:
“Alternatives to (brand X) for teams of 5–10 people with SSO and integration in Notion.”
“Platforms for launching a B2B referral programme with an annual contract and 30-day onboarding.”
“Best brands in (category X) with official certifications and support in Spanish.”
How to prioritise them without getting lost:
Analyse which prompts have the highest volume, which real questions users are asking.
Estimate the potential of each prompt: ‘Will this prompt make a consumer decide to buy my product?’
Assess the competitive difficulty (who appears today, how many brands dominate, how strong is their visibility).
Omnia's Topic Explorer speeds up this phase because it automatically generates and sorts industry prompts by volume and difficulty, allowing you to follow the ones that matter to see if you appear, how, and who you are competing with. Read more about Topic Explorer (link al artículo sobre topic explorer)
Mini-experiment to demystify it
If your team still has doubts, try this:
Select 5 decision prompts from your category.
Run them on 2–3 engines in new sessions (or with someone external) and save the results.
Note down the brands that appear and the role they play (recommended vs. mentioned).
In another separate conversation, ‘tell’ your brand to a model and repeat the same prompts from scratch.
Compare outcomes. The usual: nothing changes across the board, because talk does not create public evidence.
Close the loop with data.
This is where a tool like Omnia saves you manual work. You connect these prompts to a dashboard to monitor presence by engine and market, identify influential sources, and see if your consistency and updates are starting to be reflected in the responses. The goal is not to ‘do it manually,’ but to have a way to measure the impact of your actions without wasting weeks.
Expected result: the team will see that talking to AI does not work and that visibility is gained outside of chat, with evidence and maintenance.
Conclusion
AI will not include you because you politely ask it to in a chat. It will include you when it finds public and consistent evidence that you solve a problem better than other options. That evidence lives outside: in sources that models consult and in assets that can be cited.
The advantage is not in ‘convincing’ the model, but in building a foundation that AI cannot ignore. Start with decision prompts, create citable content, activate sources that carry weight in your category, and measure whether you appear in relevant engines. Do the outside work; the answers will follow.