5 Best Semrush Alternatives for SEO & Digital Marketing in 2024

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When You Should Consider Semrush Alternatives

A quick overview of situations where switching or supplementing your current tool may be the right move.

You should consider alternatives to Semrush if:

  • Your budget is limited and Semrush’s pricing is prohibitive.
  • You need a simpler, more beginner-friendly interface.
  • You require specific features not available or locked behind higher-tier Semrush plans.
  • Your focus is on a particular aspect of SEO or digital marketing, such as content generation or AI-driven insights.
  • You want to supplement your current toolkit with specialized tools for content creation, AI optimization, or more affordable keyword tracking.

Top Alternatives to Semrush

A ranked list of tools that offer similar or stronger capabilities depending on your needs.

#1

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Omnia
AI-powered visibility and share of voice analytics for brands.
Mid market
Free trial
Free tier

Omnia offers AI-powered visibility monitoring and share of voice analytics, making it easy for brands and agencies to track mentions, benchmark competitors, and gain automated insights.

Best for brands and agencies seeking advanced brand monitoring and share of voice analysis.

Omnia excels at real-time brand mention tracking, citation monitoring, and AI-driven share of voice analytics, providing actionable insights and automated reporting that go beyond traditional SEO tools.
Where Omnia stands out is in its focus on brand visibility and competitive benchmarking, rather than deep SEO or PPC analytics.
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#2

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Profound
AI-powered media monitoring and analytics for enterprises.
Enterprise
Free trial
Free tier

Profound delivers enterprise-grade, AI-powered media monitoring and share-of-voice analytics that complement Semrush's SEO-first toolkit.

Best for enterprise PR teams

Profound offers real-time, enterprise-grade monitoring and AI-driven share-of-voice insights that make it stronger for PR, reputation, and communications work than Semrush. Its customizable dashboards, advanced alerting, and scalable reporting are built for large teams that need fast crisis detection and in-depth media analytics.
Profound does not provide Semrush-style SEO, PPC, backlink analysis, or content-creation tools, so it cannot replace search marketing workflows. It also has no free trial and is priced for enterprises, which can be prohibitive for smaller businesses or solo practitioners.
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#3

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Searchable
Measure and grow your brand’s AI search visibility
Mid market
Free trial
Free tier

Searchable focuses on AI search visibility and measures AI share-of-voice across ChatGPT, Google AI Overviews, Perplexity and more - giving actionable AEO recommendations that Semrush does not specialize in.

Best for AI search visibility tracking

Searchable runs daily prompts across multiple AI answer engines to detect citations and brand mentions, then correlates that visibility with site and analytics data to produce measurable trends and competitor share-of-voice. It also provides an agent that generates AI-optimized content and technical AEO audits, plus integrations with GA4/GSC and CRM tools to help demonstrate business impact.
Searchable does not replace the breadth of traditional SEO data in Semrush - it lacks the deep, global keyword and backlink databases and may gate raw API or full data-warehouse exports behind enterprise contracts. For teams that need extensive historical backlink analysis or large-scale keyword research, Semrush remains stronger.
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#4

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Promptwatch
Monitor and optimize AI search visibility across LLMs
Mid market
Free trial
Free tier

Promptwatch delivers real-time LLM citation and prompt-volume tracking so you can see when AI assistants cite your content and measure AI share-of-voice, whereas Semrush is focused on traditional web search and SEO analytics.

Best for AI search visibility and GEO monitoring

Promptwatch captures crawler logs, exact citations, and prompt-volume across major LLMs so teams can map which pages are being read and recommended by AI assistants. It provides share-of-voice metrics, prompt intelligence, and built-in content optimization tools to turn those insights into action. API and Looker Studio integrations make it easy to include AI visibility signals in downstream reporting.
Promptwatch is relatively new and is more narrowly focused on AI visibility, so it does not replace Semrush for broad keyword research, large-scale backlink databases, or mature PPC tooling. Export and enterprise reporting options are more limited compared with Semrushs long-established analytics and reporting suite.
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#5

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LLM Pulse
Measure and improve your brand's presence in AI search
Budget
Free trial
Free tier

LLM Pulse gives direct, measurable visibility into how your brand appears in LLM-driven answers and citations - a capability Semrush does not focus on.

Best for AI-search visibility monitoring

LLM Pulse aggregates mentions, citations, sentiment, and prompt-level insights from ChatGPT, Perplexity, Google AI Mode/Overviews and Gemini so teams can optimize for AI answers rather than just traditional SERPs. Its budget-friendly starter pricing plus CSV/API exports and BI connectors make it easy for small teams and agencies to feed AI visibility metrics into reporting and act on opportunities quickly.
It does not replace Semrush's deep keyword, backlink and site-audit capabilities or its broader content-creation tools, and some LLM coverage and advanced integrations are gated to higher-tier plans.
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#6

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Peec AI
AI-powered visibility and ranking analytics for brands.
Mid market
Free trial
Free tier

Peec AI offers AI-driven visibility and ranking analytics, making it easy for digital brands and marketers to track and optimize their online presence across multiple channels.

Best for brands seeking automated, AI-powered insights into their digital visibility and search rankings.

Peec AI stands out for its focus on real-time monitoring and analysis of brand visibility, using artificial intelligence to surface actionable trends and performance data without the complexity of traditional SEO suites.
Ideal for marketing teams and digital brands who want straightforward, automated visibility tracking rather than in-depth SEO or PPC campaign management.
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#7

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MarketMuse
AI-powered content research, optimization, and strategy platform.
Mid market
Free trial
Free tier

MarketMuse focuses deeply on AI-driven content research and automated briefs, making it a stronger pick than Semrush for teams prioritizing topical authority and content optimization.

Best for content-focused SEO teams

MarketMuse uses AI-powered topic modeling and automated content briefs to speed content research and help teams build topical authority. Its in-depth content gap analysis and optimization recommendations often surface higher-value content opportunities than a generalist SEO suite. The platform also offers a free plan and streamlined workflows that make content creation and optimization more efficient for content-first teams.
MarketMuse does not track brand mentions or citations and has less emphasis on keyword and backlink coverage, so it is weaker for competitive backlink analysis and PPC campaign optimization. Teams that need comprehensive site auditing, link monitoring, or a full marketing-suite will find Semrush more feature-complete.
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#8

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Content at Scale
AI-powered long-form content creation platform
Mid market
Free trial
Free tier

Content at Scale is an AI-powered platform designed to automate long-form blog post creation and streamline SEO-optimized content production at scale.

Bulk, automated SEO content creation

Unlike Semrush, which focuses on analytics and strategy, Content at Scale excels at generating ready-to-publish, SEO-friendly articles in bulk—making it ideal for agencies or businesses needing high content output with minimal manual effort.
Best for agencies or marketers who need to quickly produce large volumes of SEO-optimized blog content.
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#9

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Writesonic
AI-powered content creation platform for marketing and SEO.
Mid market
Free trial
Free tier

Writesonic is an AI-powered content generation tool designed to help marketers and businesses quickly create high-quality blog posts, ad copy, and website content.

Best for fast, automated content creation and copywriting.

Writesonic excels at producing SEO-friendly copy, blog articles, and marketing materials in minutes, making it ideal for teams needing to scale content output without sacrificing quality.
Choose Writesonic if your primary need is generating engaging written content rather than in-depth SEO analytics or competitor research.
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#10

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SE Ranking
All-in-one SEO software for businesses and agencies.
Mid market
Free trial
Free tier

SE Ranking offers an intuitive, all-in-one SEO platform that makes keyword tracking, site audits, and competitor analysis accessible for businesses of any size.

Best for affordable, user-friendly SEO management.

SE Ranking stands out for its straightforward interface, flexible pricing, and robust set of SEO tools—including accurate rank tracking, comprehensive site audits, and detailed competitor insights—making it ideal for small to midsize businesses or agencies seeking value without sacrificing core features.
Great for businesses that want a cost-effective alternative to Semrush with essential SEO tools and easy usability.
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Choosing the right alternative to Semrush

While Semrush remains a powerhouse for digital marketing and SEO analytics, it’s not the only option. Whether you’re looking for a more affordable solution, a tool with a gentler learning curve, or advanced AI-driven features, the alternatives listed above offer compelling value. Evaluate your business needs, budget, and workflow to choose the platform that best aligns with your goals.

Our Recommended Alternative:

Omnia

Comprehensive digital marketing and SEO analytics suite

Pricing available upon request; mid-market tier with custom plans.

Extensive keyword, backlink, and domain data across global markets

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See why teams choose Omnia

This includes insights into how AI engines reference your brand, which answers you appear in, and how often your competitors are cited. Omnia brings clarity to a fast changing discovery landscape.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.