Knowledge base

How an AI points to the sources it used when giving information.

How often and how prominently your brand or content appears in AI-generated answers, measured as mentions over total relevant responses.

Content written and structured so AI can find direct answers, verify facts, and cite clear sources.

A method for crafting one clear, sourced answer with exact wording, atomic facts, evidence blocks and canonical links for reliable AI citation.

ChatGPT is an AI conversational engine that generates responses from trained models and can fetch live web sources or use plugins.

Share of cited links pointing to your sources among all citation links in relevant AI responses.

Signals that show how recent content is and which items were updated, helping AI prefer newer sources for timely answers.

Creating content for multi-turn conversations that gives concise core answers, expandable detail, and clear follow-ups.

Mapping user queries, prompts, and follow-ups into a conversation map that guides answers, content structure, and microcopy.

E-E-A-T judges content by the creator's first-hand experience, expertise, recognition by others, and overall trustworthiness.

Making public profiles and linked data accurate so AI and search systems recognize and attribute brands and topics correctly.

GEO aims for ranking and click rate with keyword pages vs rivals; SEO aims to be cited in answers, tracks mentions and favors conversational text.

Generative Engine Optimization (GEO) makes content cited in AI answers instead of ranked as links, urgent with 200M+ ChatGPT users and Google AI.

Google's AI-generated search summaries that provide concise answers with source links and expandable citations in results.

A matrix comparing which signals and behaviors matter across major AI engines to guide optimization priorities.

Owned mentions are AI citations of your content; earned mentions are AI references to third-party coverage or reviews about you.

Perplexity is a search-first AI engine that answers queries using real-time web search and shows clear source links.

Studying how people phrase AI queries to identify common prompts, phrasing patterns, and effective wording for a given topic.

Prompts are conversational requests that give context and tasks for AI, while search queries are concise keyword strings to find links.

Percentage of AI response mentions for your topic that name your brand out of all brand mentions.

Compact fact cards that pair a single claim with brief evidence and a source URL for easy extraction and citation by LLMs.

Signals like author info, citations, metadata, backlinks and clear edit history that show AI how trustworthy a source is.

Adding simple schema.org JSON-LD markup to web pages so AI systems can parse, verify, and cite content.