Knowledge base

When someone asks ChatGPT "what's the best CRM for small teams?" or searches Google and gets an AI Overview, your website doesn't get a click. The AI just answers.

GEO (Generative Engine Optimization) is how you become the source those AIs cite. Learn how to structure content, build authority signals, and measure your visibility across ChatGPT, Perplexity, and Google AI Overviews.

AI Citations are the ways AI systems show the sources they used to produce an answer.

AI Visibility is the share of AI-generated responses that mention or display your brand or content among all relevant responses.

AI-Ready Content

AI-Ready Content is content organized with clear headings, direct factual answers, and complete coverage of related questions.

ChatGPT is a conversational engine trained on large text data that generates answers and can browse or cite sources via plugins.

Citation Share is the share of cited links that are yours out of all citations in relevant AI responses.

E-E-A-T is a set of criteria that assess experience, expertise, authoritativeness, and trustworthiness of content and creators.

GEO vs SEO is GEO: rank, click rate, keyword format, low competition; SEO: cited in answers, mention rate, conversational format, high competition.

Generative Engine Optimization (GEO)

Generative Engine Optimization (GEO) is optimizing content to be cited in AI answers, not ranked as links, given 200M+ ChatGPT users and Google AI.

Google AI Overviews

Google AI Overviews are AI-generated summaries displayed in Google search results with expandable source citations.

Owned vs Earned Mentions

Owned vs Earned Mentions is the difference between AI citing your own content you control and AI citing third-party sources like reviews or press.

Perplexity is an online search engine that answers queries by searching the web in real time and cites its sources with links.

Prompt Research

Prompt Research is collecting and studying how people phrase questions to AI for a specific topic or audience.

Share of Voice (AI)

Share of Voice (AI) is the percentage of a brand's mentions among all mentions of the category in AI responses.

FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.