AI visibility tracking
Brand mentions and citations, tracked daily in ChatGPT, Perplexity, Google AI Overviews and Google AI Mode, in any country and language. Claude, Gemini and Copilot on request.
Compare AI visibility tools side by side
Honest, side-by-side guides to the 21 AI visibility and SEO tools teams shortlist most, from Profound and Semrush to Otterly AI. Each one uses the same seven criteria, and says when the other tool is the better choice.
- 21 tools compared
- 7 criteria
- Updated September 2026
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How do we compare AI visibility tools?
Every guide checks the tool against the same seven criteria, using the vendor's public pricing pages and documentation. Where a tool is the better fit, the guide says so.
AI engines covered
Which answer engines it tracks: ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot. Every engine you skip is a place your buyers ask that you can't see.
Refresh cadence
How often it re-runs your prompts. AI answers change from one day to the next, so weekly data misses the shifts that matter.
Countries and languages
Whether queries run from real locations. The same prompt returns different brands in New York and Madrid.
Sentiment analysis
Whether it reads how AI engines describe your brand, not only whether they mention it.
MCP connector
Whether you can query your data from Claude, ChatGPT or Cursor through MCP, or only inside the dashboard.
Action layer
Whether it tells you what to publish, where to get cited and what to fix, or does that work for you, rather than stopping at a report.
Pricing and best fit
The starting price, what makes the bill grow (prompts, engines, countries, seats) and the team the tool is built for.
Which AI visibility tool fits your team?
Most teams shortlist tools from one of four groups. Start from the situation that sounds like yours.
Large SEO team with analysts
An enterprise SEO platform
BrightEdge, Conductor and Botify are built for large sites: deep crawls, governance across many domains, and AI tracking added on top. Pricing is custom, and getting value from them takes dedicated headcount.
Monitoring on the smallest budget
A budget AI tracker
Rankscale AI (from €20/month), Otterly AI (from $29/month) and LLM Pulse (from €49/month) report mentions and citations. You do the analysis and the follow-up work yourself.
Content team writing for Google
A content optimization tool
Clearscope, Surfer and Frase score and improve drafts for search rankings, and most add some AI tracking. They're a good fit when your priority is the next article, not your brand's presence in AI answers.
Small team that needs results, not dashboards
Omnia
Daily tracking in any country and language, and the Omnia Agent, which finds the gaps, creates and updates content, runs outreach and publishes, always with your approval. From €79/month.
What does Omnia do that monitoring tools don't?
AI prompt discovery
Finds the prompts buyers actually use, including the ones where a competitor takes the citation you should own.
Share of voice
Tracks your position against competitors over time, so you see the trend, not just whether today was a good day.
Insights & actions
Turns monitoring data into what to publish, where to get cited and what to fix. The Omnia Agent can then do the work, with your approval.
Omnia MCP
Your visibility data inside Claude, ChatGPT or Cursor. Pull insights and trigger actions without opening the dashboard.
Most tools give you data.
Omnia also shows you how to act on it.
The same prompt returns different brand recommendations from a US IP vs a UK IP. Omnia runs queries through real browser sessions in actual geographic locations so your data reflects how AI answers actually behave, not how they behave in a lab.
10x your AI visibility without being an AEO expert
Frequently Asked Questions
What is the best AI visibility tool?
It depends on your team. Enterprise SEO platforms such as BrightEdge, Conductor and Botify suit large teams with analysts. Budget trackers such as Rankscale AI, Otterly AI and LLM Pulse suit monitoring on a small budget. Omnia suits small teams that need the work done: daily tracking plus an agent that acts on it, from €79/month.
How much do AI visibility tools cost?
Published prices start at about €20/month (Rankscale AI) and $29/month (Otterly AI) for basic tracking, and run to $250/month and more for enterprise-focused tools such as Scrunch AI. BrightEdge, Conductor and Botify quote custom prices. Costs usually grow with prompts, engines, countries and seats. Omnia starts at €79/month, or €63/month billed annually.
How do you compare these tools?
Every guide checks the tool against the same seven criteria: AI engines covered, refresh cadence, countries and languages, sentiment analysis, MCP connector, action layer, and pricing and best fit. We use each vendor's public pricing pages and documentation, and every guide says when the other tool is the better choice.
What's the difference between mention tracking and AI visibility strategy?
Mention tracking tells you whether your brand appears. AI visibility strategy tells you why competitors get recommended instead, and what to change. Most tools stop at the first. Omnia adds citation-level data, prompt discovery and an agent that does the work.
Does Omnia track AI visibility by country?
Yes, in any country and language. ChatGPT, Perplexity and Google AI Overviews recommend different brands depending on where the question comes from, so Omnia runs prompts through real browser sessions in the locations you choose, not simulated proxies.
Can I try Omnia before I buy?
Yes. Omnia has a 14-day free trial, and no credit card is required.