Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Botify

Omnia and Botify serve distinct needs in the digital analytics landscape. Omnia specializes in AI-powered brand visibility, share of voice, and mention tracking, while Botify is a robust enterprise SEO platform focused on technical website optimization. This comparison breaks down their strengths to help you choose the right tool for your goals.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Botify

Enterprise SEO platform for website optimization and organic growth.

Botify is an enterprise-level SEO platform that helps large websites optimize their organic search performance through advanced crawling, analytics, and automation.

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Omnia vs Botify

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Botify

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both tools offer global coverage and deep data analysis. Omnia excels in multi-channel digital monitoring, tracking brand mentions and citations in real time, and providing historical data. Botify provides enterprise-level website crawling and log file analysis, integrating analytics and search data for large, complex sites.

Analytics and reporting depth

Ease of use and workflow fit

Both platforms score well for usability (4/5). Omnia may require onboarding for advanced features but is streamlined for marketing and brand teams. Botify is designed for technical SEO professionals and large organizations, with a learning curve suited to enterprise environments.

Pricing and overall value

Omnia is positioned at a mid-market tier with custom plans and a free trial available, but no free plan. Botify is enterprise-priced with custom quotes, no free trial, and no free plan. Neither tool discloses exact pricing, but Botify may be less accessible for smaller teams due to its enterprise focus.

When to choose Omnia vs Botify

When Omnia is a better fit

You need to track brand mentions and citations across digital channels. AI-powered share of voice analytics and competitive benchmarking are priorities. You want automated insights and integrated content creation workflows. Exporting data in multiple formats (CSV, XLSX, PDF) is important. Your team values actionable, AI-driven reporting for brand management.

When Botify is a better fit

Your primary need is deep technical SEO analysis for large or complex websites. You require advanced website crawling, log file analysis, and indexability optimization. SEO workflow automation and integration with analytics/search data are essential. You are an enterprise or agency managing large-scale SEO operations. Brand monitoring and content creation are not priorities.

Why teams often move to Omnia

Omnia stands out for brands and agencies seeking a holistic view of their digital presence, combining AI-driven share of voice analytics, real-time mention and citation tracking, automated insights, and content creation—all in one platform.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is comprehensive brand visibility, AI-driven share of voice analytics, and actionable insights across digital channels. Opt for Botify if your main focus is deep technical SEO analysis and website optimization at an enterprise scale. The best choice depends on whether your primary need is brand monitoring or technical SEO performance.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.