Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs BrightEdge

Omnia and BrightEdge serve different but occasionally overlapping needs for brands seeking digital visibility. Omnia excels in AI-powered brand monitoring, share of voice analytics, and content workflows, while BrightEdge is a robust enterprise SEO platform focused on keyword tracking, competitive SEO, and content optimization. Your choice depends on whether your priority is brand visibility and reputation or deep SEO performance management.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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BrightEdge

Enterprise SEO platform for content performance and visibility.

BrightEdge is an enterprise-grade SEO platform offering deep insights, competitive analysis, and content optimization tools for large organizations.

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Omnia vs BrightEdge

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

BrightEdge

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both tools offer global coverage and deep data capabilities. Omnia provides multi-channel digital monitoring, including real-time updates on brand mentions and citations, while BrightEdge specializes in enterprise-level SEO data across multiple domains and geographies. Omnia is superior for visibility and reputation tracking; BrightEdge leads in organic search and keyword analytics.

Analytics and reporting depth

Ease of use and workflow fit

Both platforms are rated similarly for ease of use (score: 4). Omnia may require onboarding for advanced features, especially for users new to AI-driven visibility tools. BrightEdge is designed for large teams and agencies, so its interface and workflows may be more complex for smaller organizations.

Pricing and overall value

Omnia operates in the mid-market tier with custom plans and offers a free trial but no free plan. BrightEdge is positioned at the enterprise level with custom pricing and does not offer a free trial or free plan. Neither tool discloses full pricing details publicly, but Omnia is likely more accessible for mid-sized brands and agencies.

When to choose Omnia vs BrightEdge

When Omnia is a better fit

You need comprehensive AI-powered monitoring of brand mentions and citations across digital channels. Share of voice analytics and competitive benchmarking are critical to your strategy. You want automated insights and reporting to streamline brand management. Integrated content creation workflows are important for your marketing team. You require robust data export options for further analysis or reporting.

When BrightEdge is a better fit

Your primary focus is enterprise-level SEO management and keyword tracking. You need advanced site auditing, competitive SEO analysis, and content optimization tools. You manage multiple domains or large-scale SEO campaigns across global markets. Brand monitoring and citation tracking are not priorities for your team.

Why teams often move to Omnia

Omnia stands out for brands and agencies seeking a unified platform for AI-driven visibility, mention and citation tracking, and actionable insights, all complemented by integrated content creation workflows—capabilities not found in traditional SEO platforms like BrightEdge.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your primary goal is comprehensive AI-driven brand visibility, mention and citation tracking, and actionable insights for reputation management. Opt for BrightEdge if you require an enterprise-grade SEO platform with advanced keyword tracking, site auditing, and competitive SEO analytics, but do not need brand monitoring or integrated content creation workflows.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.