Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Frase

Omnia and Frase are both AI-powered platforms, but they serve distinct needs: Omnia excels in brand visibility, share of voice analytics, and mention tracking, while Frase specializes in AI-driven content research and optimization. This comparison breaks down their strengths, weaknesses, and best-fit scenarios to help you choose the right tool for your goals.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Get started

Frase

AI-powered content optimization and research tool.

Frase helps marketers and content creators research, optimize, and generate SEO-friendly content using AI-driven insights.

Visit website

Omnia vs Frase

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Frase

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage with real-time updates, tracking both brand mentions and citations globally. It provides historical data analysis and advanced share of voice metrics. Frase, on the other hand, focuses on analyzing SERP data and top-ranking content for SEO purposes, with less emphasis on brand monitoring or citation tracking.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require onboarding for advanced features due to its depth, but offers integrated workflows for insights and content creation. Frase is praised for its intuitive interface, making it accessible for individuals and small teams focused on content tasks.

Pricing and overall value

Frase is positioned as a budget-friendly option with entry-level plans and high value for small teams or individuals. Omnia operates at a mid-market tier with custom plans and pricing available upon request. Neither tool offers a free plan, but both provide free trials. Omnia's pricing reflects its enterprise-grade analytics and monitoring capabilities.

When to choose Omnia vs Frase

When Omnia is a better fit

You need to monitor brand mentions and citations across multiple digital channels. AI-powered share of voice analytics and competitive benchmarking are priorities. Automated insights and reporting are essential for your team. You require robust data export options (CSV, XLSX, PDF) for analysis or reporting. Integrated content creation workflows are valuable for your brand or agency. You manage multiple brands or clients and need enterprise-level visibility tools.

When Frase is a better fit

Your primary goal is AI-driven content research, SEO optimization, and content generation. You are a content marketer, SEO specialist, or freelancer seeking an affordable solution. You do not require brand monitoring, citation tracking, or share of voice analytics. You want a user-friendly interface for creating content briefs and optimizing articles. You have a limited budget and need strong value for content-focused workflows.

Why teams often move to Omnia

Omnia is the go-to solution for brands and agencies that need to go beyond basic content optimization, offering advanced AI-driven visibility monitoring, share of voice analytics, and actionable insights. Its ability to track both mentions and citations, combined with automated reporting and integrated content creation, makes it a comprehensive platform for managing and enhancing digital presence.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is comprehensive brand visibility, share of voice analytics, and actionable insights across digital channels. Opt for Frase if your main focus is affordable, AI-powered content research and SEO optimization. Omnia is better suited for brands and agencies needing deep analytics and monitoring, while Frase is ideal for content marketers and SEO specialists seeking streamlined content creation workflows.

Start with Omnia See it in action

Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.