Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

Omnia vs Frase

Omnia and Frase are both AI-powered platforms, but they serve distinct needs: Omnia excels in brand visibility, share of voice analytics, and mention tracking, while Frase specializes in AI-driven content research and optimization. This comparison breaks down their strengths, weaknesses, and best-fit scenarios to help you choose the right tool for your goals.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Frase

AI-powered content optimization and research tool.

Frase helps marketers and content creators research, optimize, and generate SEO-friendly content using AI-driven insights.

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Omnia vs Frase

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Frase

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage with real-time updates, tracking both brand mentions and citations globally. It provides historical data analysis and advanced share of voice metrics. Frase, on the other hand, focuses on analyzing SERP data and top-ranking content for SEO purposes, with less emphasis on brand monitoring or citation tracking.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require onboarding for advanced features due to its depth, but offers integrated workflows for insights and content creation. Frase is praised for its intuitive interface, making it accessible for individuals and small teams focused on content tasks.

Pricing and overall value

Frase is positioned as a budget-friendly option with entry-level plans and high value for small teams or individuals. Omnia operates at a mid-market tier with custom plans and pricing available upon request. Neither tool offers a free plan, but both provide free trials. Omnia's pricing reflects its enterprise-grade analytics and monitoring capabilities.

When to choose Omnia vs Frase

When Omnia is a better fit

You need to monitor brand mentions and citations across multiple digital channels. AI-powered share of voice analytics and competitive benchmarking are priorities. Automated insights and reporting are essential for your team. You require robust data export options (CSV, XLSX, PDF) for analysis or reporting. Integrated content creation workflows are valuable for your brand or agency. You manage multiple brands or clients and need enterprise-level visibility tools.

When Frase is a better fit

Your primary goal is AI-driven content research, SEO optimization, and content generation. You are a content marketer, SEO specialist, or freelancer seeking an affordable solution. You do not require brand monitoring, citation tracking, or share of voice analytics. You want a user-friendly interface for creating content briefs and optimizing articles. You have a limited budget and need strong value for content-focused workflows.

Why teams often move to Omnia

Omnia is the go-to solution for brands and agencies that need to go beyond basic content optimization, offering advanced AI-driven visibility monitoring, share of voice analytics, and actionable insights. Its ability to track both mentions and citations, combined with automated reporting and integrated content creation, makes it a comprehensive platform for managing and enhancing digital presence.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is comprehensive brand visibility, share of voice analytics, and actionable insights across digital channels. Opt for Frase if your main focus is affordable, AI-powered content research and SEO optimization. Omnia is better suited for brands and agencies needing deep analytics and monitoring, while Frase is ideal for content marketers and SEO specialists seeking streamlined content creation workflows.

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FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.