Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs MarketMuse

Omnia and MarketMuse are both AI-powered platforms, but they serve distinct needs: Omnia excels in brand visibility, share of voice, and mention tracking, while MarketMuse specializes in content research, optimization, and strategy. This comparison highlights their strengths, weaknesses, and the best scenarios for each.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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MarketMuse

AI-powered content research, optimization, and strategy platform.

MarketMuse leverages AI to help marketers and content teams research, plan, and optimize content for improved search visibility and topical authority.

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Omnia vs MarketMuse

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

MarketMuse

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers broader digital coverage with real-time monitoring of brand mentions, citations, and share of voice across multiple channels globally. MarketMuse focuses on in-depth content and topic analysis, providing strong coverage for content research and competitive content landscapes, but lacks brand monitoring features.

Analytics and reporting depth

Ease of use and workflow fit

Both platforms score well for usability (4/5), though Omnia may require onboarding for advanced features, and MarketMuse has a learning curve for its deeper content tools. Both offer automated workflows to streamline user experience.

Pricing and overall value

Both tools are positioned at the mid-market tier with pricing available upon request and no free plan. Free trials are available for both. Omnia’s value is strong for brands needing visibility analytics, while MarketMuse’s pricing may be high for small teams focused solely on content optimization.

When to choose Omnia vs MarketMuse

When Omnia is a better fit

You need to track brand mentions and citations across digital channels. AI-powered share of voice analytics are a priority. You require automated insights and reporting for brand visibility. Exporting data in multiple formats (CSV, XLSX, PDF) is important. You want integrated content creation workflows tied to visibility analytics. Your team manages multiple brands or clients and needs global coverage.

When MarketMuse is a better fit

Your primary goal is to research, plan, and optimize content for SEO. You need automated content briefs and topic gap analysis. Improving your website’s topical authority is a main objective. You want actionable insights for content strategy and optimization. Brand monitoring and share of voice analytics are not required.

Why teams often move to Omnia

Omnia is the go-to solution for brands and agencies seeking deep, AI-driven visibility analytics, including real-time mention and citation tracking, advanced share of voice measurement, and automated insights—all with robust export and integrated content creation capabilities.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is comprehensive brand visibility, share of voice analytics, and tracking mentions or citations across digital channels. Opt for MarketMuse if your main goal is to research, plan, and optimize content for SEO and topical authority. Both tools offer robust AI-driven insights and workflow automation, but their core capabilities cater to different marketing objectives.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.