Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Profound

Omnia and Profound are both robust AI-powered visibility and analytics platforms, but they cater to different audiences and offer distinct feature sets. Omnia excels in actionable insights, content creation, and flexible exports, making it ideal for brands and agencies. Profound, on the other hand, is tailored for large enterprises needing comprehensive media monitoring and advanced reporting at scale.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Get started

Profound

AI-powered media monitoring and analytics for enterprises.

Profound delivers enterprise-grade media monitoring, analytics, and reporting to help brands track their visibility and reputation across digital channels.

Visit website

Omnia vs Profound

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Profound

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both Omnia and Profound offer comprehensive, global, multi-channel coverage with real-time updates and historical data analysis. Each tracks brand mentions, citations, and supports AI-powered share of voice analytics, ensuring thorough visibility monitoring for brands of any size.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5), but Omnia may require some onboarding for advanced features. Profound is designed for enterprise workflows, which may be more complex but are highly customizable for large teams.

Pricing and overall value

Omnia operates in the mid-market tier with pricing available upon request and offers a free trial, making it accessible for brands and agencies. Profound is positioned at the enterprise level with custom pricing and does not offer a free trial or free plan, which may limit accessibility for smaller organizations.

When to choose Omnia vs Profound

When Omnia is a better fit

You need integrated content creation workflows alongside visibility analytics. You value actionable AI-driven insights and automated reporting. You require flexible data exports in multiple formats (CSV, XLSX, PDF). You want a mid-market solution with a free trial for evaluation. Your team is focused on brand mentions, citations, and share of voice analysis.

When Profound is a better fit

You are a large enterprise with complex media monitoring and reporting needs. You need highly customizable dashboards and real-time alerts for large teams. You require enterprise-grade support and scalable solutions for PR and communications. You do not need built-in content creation features.

Why teams often move to Omnia

Omnia differentiates itself with its AI-powered share of voice analytics, comprehensive mentions and citations tracking, automated insights generation, and integrated content creation workflows—making it a practical choice for brands and agencies seeking to optimize their digital presence and streamline content operations.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if you need a versatile, insight-driven tool with integrated content creation and strong export capabilities. Opt for Profound if your organization requires enterprise-grade media monitoring, advanced analytics, and scalable reporting for large teams, but can forgo built-in content creation workflows.

Start with Omnia See it in action

Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.