Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

Omnia vs Profound

Omnia and Profound are both robust AI-powered visibility and analytics platforms, but they cater to different audiences and offer distinct feature sets. Omnia excels in actionable insights, content creation, and flexible exports, making it ideal for brands and agencies. Profound, on the other hand, is tailored for large enterprises needing comprehensive media monitoring and advanced reporting at scale.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Profound

AI-powered media monitoring and analytics for enterprises.

Profound delivers enterprise-grade media monitoring, analytics, and reporting to help brands track their visibility and reputation across digital channels.

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Omnia vs Profound

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Profound

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both Omnia and Profound offer comprehensive, global, multi-channel coverage with real-time updates and historical data analysis. Each tracks brand mentions, citations, and supports AI-powered share of voice analytics, ensuring thorough visibility monitoring for brands of any size.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5), but Omnia may require some onboarding for advanced features. Profound is designed for enterprise workflows, which may be more complex but are highly customizable for large teams.

Pricing and overall value

Omnia operates in the mid-market tier with pricing available upon request and offers a free trial, making it accessible for brands and agencies. Profound is positioned at the enterprise level with custom pricing and does not offer a free trial or free plan, which may limit accessibility for smaller organizations.

When to choose Omnia vs Profound

When Omnia is a better fit

You need integrated content creation workflows alongside visibility analytics. You value actionable AI-driven insights and automated reporting. You require flexible data exports in multiple formats (CSV, XLSX, PDF). You want a mid-market solution with a free trial for evaluation. Your team is focused on brand mentions, citations, and share of voice analysis.

When Profound is a better fit

You are a large enterprise with complex media monitoring and reporting needs. You need highly customizable dashboards and real-time alerts for large teams. You require enterprise-grade support and scalable solutions for PR and communications. You do not need built-in content creation features.

Why teams often move to Omnia

Omnia differentiates itself with its AI-powered share of voice analytics, comprehensive mentions and citations tracking, automated insights generation, and integrated content creation workflows—making it a practical choice for brands and agencies seeking to optimize their digital presence and streamline content operations.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if you need a versatile, insight-driven tool with integrated content creation and strong export capabilities. Opt for Profound if your organization requires enterprise-grade media monitoring, advanced analytics, and scalable reporting for large teams, but can forgo built-in content creation workflows.

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FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.