Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs SE Ranking

Omnia and SE Ranking serve different but overlapping needs in digital visibility. Omnia excels in AI-powered brand monitoring, share of voice analytics, and automated insights, while SE Ranking is a robust all-in-one SEO platform focused on keyword tracking, site audits, and competitor research. Your choice depends on whether you prioritize advanced AI-driven brand visibility or comprehensive SEO management.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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SE Ranking

All-in-one SEO software for businesses and agencies.

SE Ranking is a comprehensive SEO platform offering keyword tracking, site audits, competitor analysis, and reporting tools for digital marketers and agencies.

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Omnia vs SE Ranking

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

SE Ranking

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, real-time monitoring of brand mentions and citations across digital channels, with global geo-coverage and historical data analysis. SE Ranking provides extensive keyword, backlink, and site audit data across global and local search engines, but does not track brand mentions or citations.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require onboarding for advanced features, while SE Ranking is known for its intuitive interface and user-friendly experience, making it accessible for users at all levels.

Pricing and overall value

Both Omnia and SE Ranking are positioned in the mid-market pricing tier and offer free trials but no free plans. Pricing details for Omnia are available upon request, while SE Ranking provides multiple plans based on features and usage. Neither tool discloses full pricing transparency upfront.

When to choose Omnia vs SE Ranking

When Omnia is a better fit

You need to track brand mentions and citations across digital channels. AI-powered share of voice analytics and automated insights are a priority. You require integrated content creation workflows for brand management. Exporting data in multiple formats (CSV, XLSX, PDF) is important. Your team values deep, actionable analytics for reputation management or competitive benchmarking.

When SE Ranking is a better fit

You want a comprehensive SEO platform for keyword tracking, site audits, and competitor analysis. Brand monitoring and AI-driven insights are not a primary requirement. You need flexible pricing plans and a user-friendly interface. Your focus is on improving website SEO performance rather than tracking brand visibility.

Why teams often move to Omnia

Omnia is purpose-built for brands and agencies seeking advanced, AI-powered visibility monitoring, with unique strengths in tracking mentions and citations, delivering actionable share of voice analytics, and automating insights and content creation—capabilities that go beyond traditional SEO platforms.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your primary goal is to monitor brand mentions, citations, and share of voice with advanced AI analytics and actionable insights. Opt for SE Ranking if you need a full-featured SEO toolkit for keyword tracking, site audits, and competitor analysis, but do not require deep AI-driven brand monitoring or content creation workflows.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.