Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

Omnia vs Semrush

Omnia and Semrush are both powerful tools for monitoring brand visibility, but they serve different needs. Omnia specializes in AI-driven share of voice analytics, brand mention and citation tracking, and automated insights, making it ideal for brands focused on reputation and visibility. Semrush, on the other hand, is a comprehensive digital marketing suite with deep SEO, PPC, and competitor research capabilities. This comparison breaks down their strengths to help you choose the right fit.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Get started

Semrush

All-in-one digital marketing and SEO platform

Semrush is a comprehensive digital marketing suite offering SEO, PPC, content, and competitive research tools for businesses and agencies.

Visit website

Omnia vs Semrush

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Semrush

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both Omnia and Semrush offer global coverage and comprehensive data depth. Omnia excels in real-time monitoring of brand mentions and citations across multiple channels, with a focus on AI-driven share of voice analysis. Semrush provides extensive keyword, backlink, and domain data, making it a leader for SEO and digital marketing research.

Analytics and reporting depth

Ease of use and workflow fit

Both platforms score well for ease of use (4/5). Omnia may require onboarding for advanced features but streamlines workflows with automated insights and content creation. Semrush has a steeper learning curve due to its breadth of features, but offers regular updates and integrations to support user workflows.

Pricing and overall value

Both tools are positioned in the mid-market pricing tier with free trials available but no free plans. Pricing details for both are not fully transparent and may require contacting sales. Omnia is rated slightly higher for pricing value (4/5) compared to Semrush (3/5), likely due to its focused feature set for visibility analytics.

When to choose Omnia vs Semrush

When Omnia is a better fit

You need advanced AI-powered share of voice analytics. Tracking both brand mentions and citations is a priority. Automated insights and reporting are essential for your team. You want integrated content creation workflows. Your focus is on brand visibility and reputation management.

When Semrush is a better fit

You require a comprehensive digital marketing suite (SEO, PPC, content, social). Competitor research and keyword tracking are central to your strategy. You need robust site audit and backlink analysis tools. Your team manages multiple aspects of digital marketing beyond visibility.

Why teams often move to Omnia

Omnia is purpose-built for brands and agencies seeking deep, AI-driven visibility analytics, with unique strengths in share of voice measurement, mention and citation tracking, and automated insights—all supported by content creation workflows and flexible data exports.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your primary goal is advanced AI-powered brand visibility monitoring, share of voice analytics, and actionable insights. Opt for Semrush if you need an all-in-one digital marketing platform with robust SEO, PPC, and competitor research tools. Both tools offer strong analytics and global coverage, but their core strengths and workflows differ significantly.

Start with Omnia See it in action

FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.