Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Semrush

Omnia and Semrush are both powerful tools for monitoring brand visibility, but they serve different needs. Omnia specializes in AI-driven share of voice analytics, brand mention and citation tracking, and automated insights, making it ideal for brands focused on reputation and visibility. Semrush, on the other hand, is a comprehensive digital marketing suite with deep SEO, PPC, and competitor research capabilities. This comparison breaks down their strengths to help you choose the right fit.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Semrush

All-in-one digital marketing and SEO platform

Semrush is a comprehensive digital marketing suite offering SEO, PPC, content, and competitive research tools for businesses and agencies.

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Omnia vs Semrush

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Semrush

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Both Omnia and Semrush offer global coverage and comprehensive data depth. Omnia excels in real-time monitoring of brand mentions and citations across multiple channels, with a focus on AI-driven share of voice analysis. Semrush provides extensive keyword, backlink, and domain data, making it a leader for SEO and digital marketing research.

Analytics and reporting depth

Ease of use and workflow fit

Both platforms score well for ease of use (4/5). Omnia may require onboarding for advanced features but streamlines workflows with automated insights and content creation. Semrush has a steeper learning curve due to its breadth of features, but offers regular updates and integrations to support user workflows.

Pricing and overall value

Both tools are positioned in the mid-market pricing tier with free trials available but no free plans. Pricing details for both are not fully transparent and may require contacting sales. Omnia is rated slightly higher for pricing value (4/5) compared to Semrush (3/5), likely due to its focused feature set for visibility analytics.

When to choose Omnia vs Semrush

When Omnia is a better fit

You need advanced AI-powered share of voice analytics. Tracking both brand mentions and citations is a priority. Automated insights and reporting are essential for your team. You want integrated content creation workflows. Your focus is on brand visibility and reputation management.

When Semrush is a better fit

You require a comprehensive digital marketing suite (SEO, PPC, content, social). Competitor research and keyword tracking are central to your strategy. You need robust site audit and backlink analysis tools. Your team manages multiple aspects of digital marketing beyond visibility.

Why teams often move to Omnia

Omnia is purpose-built for brands and agencies seeking deep, AI-driven visibility analytics, with unique strengths in share of voice measurement, mention and citation tracking, and automated insights—all supported by content creation workflows and flexible data exports.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your primary goal is advanced AI-powered brand visibility monitoring, share of voice analytics, and actionable insights. Opt for Semrush if you need an all-in-one digital marketing platform with robust SEO, PPC, and competitor research tools. Both tools offer strong analytics and global coverage, but their core strengths and workflows differ significantly.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.