Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Surfer

Omnia and Surfer serve distinct needs in the digital visibility and SEO landscape. Omnia excels at comprehensive AI-powered brand monitoring, share of voice analytics, and actionable insights, while Surfer is a strong choice for content optimization and on-page SEO. Your choice depends on whether you need deep brand visibility analytics or focused SEO content improvements.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Surfer

SEO content optimization powered by data-driven insights.

Surfer is an SEO tool that helps users optimize content for higher search engine rankings using data-driven recommendations.

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Omnia vs Surfer

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Surfer

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage, tracking both brand mentions and citations globally, with real-time updates and historical data. Surfer focuses on SERP-level and on-page data for SEO, analyzing top-performing pages and keywords but does not track brand mentions or citations.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require some onboarding for advanced features, while Surfer is known for its intuitive interface and straightforward content optimization workflows.

Pricing and overall value

Both Omnia and Surfer offer free trials but no free plans. Omnia is positioned at a mid-market pricing tier with custom plans, while Surfer is more budget-friendly with entry-level plans. Pricing transparency is limited for Omnia; Surfer provides more accessible starting options.

When to choose Omnia vs Surfer

When Omnia is a better fit

You need to monitor brand mentions and citations across digital channels. AI-driven share of voice analytics and competitive benchmarking are priorities. Automated insights and reporting are essential for your team. You require robust data export options (CSV, XLSX, PDF). Integrated content creation workflows are important. Your organization values global coverage and historical data analysis.

When Surfer is a better fit

Your primary goal is optimizing website content for higher search rankings. You need actionable, data-driven SEO recommendations. On-page SEO audits and SERP analysis are core to your workflow. You want an easy-to-use tool with entry-level pricing. Brand monitoring and share of voice analytics are not required.

Why teams often move to Omnia

Omnia stands out for brands and agencies seeking a holistic view of their digital presence, offering AI-powered monitoring of mentions and citations, advanced share of voice analytics, automated insights, and integrated content creation—all in one platform.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is robust brand monitoring, AI-driven share of voice analysis, and automated insights across digital channels. Opt for Surfer if your main goal is optimizing website content for SEO and improving search rankings with actionable, data-driven recommendations.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.