Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

Omnia vs Surfer

Omnia and Surfer serve distinct needs in the digital visibility and SEO landscape. Omnia excels at comprehensive AI-powered brand monitoring, share of voice analytics, and actionable insights, while Surfer is a strong choice for content optimization and on-page SEO. Your choice depends on whether you need deep brand visibility analytics or focused SEO content improvements.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Surfer

SEO content optimization powered by data-driven insights.

Surfer is an SEO tool that helps users optimize content for higher search engine rankings using data-driven recommendations.

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Omnia vs Surfer

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Surfer

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage, tracking both brand mentions and citations globally, with real-time updates and historical data. Surfer focuses on SERP-level and on-page data for SEO, analyzing top-performing pages and keywords but does not track brand mentions or citations.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require some onboarding for advanced features, while Surfer is known for its intuitive interface and straightforward content optimization workflows.

Pricing and overall value

Both Omnia and Surfer offer free trials but no free plans. Omnia is positioned at a mid-market pricing tier with custom plans, while Surfer is more budget-friendly with entry-level plans. Pricing transparency is limited for Omnia; Surfer provides more accessible starting options.

When to choose Omnia vs Surfer

When Omnia is a better fit

You need to monitor brand mentions and citations across digital channels. AI-driven share of voice analytics and competitive benchmarking are priorities. Automated insights and reporting are essential for your team. You require robust data export options (CSV, XLSX, PDF). Integrated content creation workflows are important. Your organization values global coverage and historical data analysis.

When Surfer is a better fit

Your primary goal is optimizing website content for higher search rankings. You need actionable, data-driven SEO recommendations. On-page SEO audits and SERP analysis are core to your workflow. You want an easy-to-use tool with entry-level pricing. Brand monitoring and share of voice analytics are not required.

Why teams often move to Omnia

Omnia stands out for brands and agencies seeking a holistic view of their digital presence, offering AI-powered monitoring of mentions and citations, advanced share of voice analytics, automated insights, and integrated content creation—all in one platform.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is robust brand monitoring, AI-driven share of voice analysis, and automated insights across digital channels. Opt for Surfer if your main goal is optimizing website content for SEO and improving search rankings with actionable, data-driven recommendations.

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FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.