Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.

Omnia vs Xfunnel AI

Omnia and Xfunnel AI are both AI-powered analytics platforms, but they serve distinct purposes. Omnia specializes in comprehensive brand visibility, mention tracking, and share of voice analytics, while Xfunnel AI focuses on funnel analytics and conversion optimization. Your choice depends on whether you need deep brand monitoring or streamlined funnel performance insights.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Xfunnel AI

AI-powered funnel analytics and optimization.

Xfunnel AI leverages artificial intelligence to analyze and optimize marketing funnels, helping businesses improve conversions and campaign performance.

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Omnia vs Xfunnel AI

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Xfunnel AI

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage with real-time updates and historical data analysis, tracking both brand mentions and citations globally. Xfunnel AI provides solid coverage for funnel and conversion analytics but does not track brand mentions, citations, or share of voice.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require onboarding for advanced features, while Xfunnel AI is designed for straightforward, intuitive use, making it especially accessible for small teams.

Pricing and overall value

Omnia is positioned at the mid-market tier with custom plans and no free plan, but a free trial is available. Xfunnel AI is budget-friendly, targeting small businesses and startups, also offering a free trial but no free plan. Pricing transparency is higher with Xfunnel AI.

When to choose Omnia vs Xfunnel AI

When Omnia is a better fit

You need to monitor brand mentions and citations across multiple channels. AI-powered share of voice analytics and competitive benchmarking are priorities. Automated insights generation and content creation workflows are important. You require robust data export options (CSV, XLSX, PDF) for reporting. Your team manages multiple brands or clients and needs deep visibility analytics.

When Xfunnel AI is a better fit

Your primary focus is on funnel analytics and conversion optimization. You are a small business or startup seeking affordable analytics. Brand monitoring and share of voice are not required. You want an easy-to-use tool for tracking user journeys and campaign performance.

Why teams often move to Omnia

Omnia stands out for brands and agencies needing holistic digital visibility, offering AI-driven share of voice analytics, real-time mention and citation tracking, automated insights, and integrated content creation workflows—capabilities not found in typical funnel analytics tools.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is advanced brand visibility, share of voice, and citation tracking powered by AI, along with automated insights and content creation workflows. Opt for Xfunnel AI if your main goal is affordable, user-friendly funnel analytics and conversion optimization, especially for small businesses or startups.

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Frequently Asked Questions

What is Omnia?

Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

Unlike most AI visibility tools, Omnia also takes a step further and shows you how to act on your data to get featured in future AI answer.

What AI engines can I track with Omnia?

Omnia tracks the major AI engines out there, like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode.

We choose to deliberately not track every AI engine out there, and consider these ones the most relevant at this moment in time, with others just adding to the noise.

How often do you track prompts and refresh data?

Omnia tracks prompts every 24 hours so you can spot changes in AI as they happen. We have clients that see results in as little as 7 days, and use daily tracking to give you quick feedback loops to act on.

How do I know if AI recommends my product?

Omnia runs prompts to find out and show you whether your brand is mentioned in AI answers, including how you benchmark against competitors.

How does Omnia track brand mentions in AI answers?

Omnia mimics real user behaviour to runs prompts that users type to learn about your category and product.

What are the best AI search monitoring tools?

Most tools only test APIs or sample answers. Omnia focuses on real AI search experiences, real prompts that users type to find products like yours.

What is Answer Engine Optimization (AEO)?

AEO is the practice of optimizing your brand’s online presence to be mentioned and recommended in AI-generated answers instead of the traditional ranking blue links.

How is AEO different from SEO?

SEO optimizes for clicks from search results. AEO optimizes for mentions and recommendations inside AI answers, often without a click.

How long does it take to see results from AEO?

We’ve seen results in AEO in as little as 7 days with customers. Unlike SEO, which often takes months, AI visibility can be changed and influenced much more quickly.

How do AI search engines decide which brands to recommend?

They rely on authority signals like brand mentions, citations, content clarity, structured data, and third-party validation, not just keywords or backlinks.