Omnia shows you the sources (think URLs) that AI engines used when answering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

Omnia vs Xfunnel AI

Omnia and Xfunnel AI are both AI-powered analytics platforms, but they serve distinct purposes. Omnia specializes in comprehensive brand visibility, mention tracking, and share of voice analytics, while Xfunnel AI focuses on funnel analytics and conversion optimization. Your choice depends on whether you need deep brand monitoring or streamlined funnel performance insights.

Omnia

AI-powered visibility and share of voice analytics for brands.

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

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Xfunnel AI

AI-powered funnel analytics and optimization.

Xfunnel AI leverages artificial intelligence to analyze and optimize marketing funnels, helping businesses improve conversions and campaign performance.

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Omnia vs Xfunnel AI

A snapshot of how both tools compare across the four dimensions that matter most.

Product comparison

Omnia

Xfunnel AI

AI engine coverage

Analytics and reporting depth

Ease of use and workflow fit

Pricing and overall value

Ratings use a 1–5 scale, where 5 is highest, and are based on feature depth, coverage, and product fit, not just numbers

Coverage across AI engines

Omnia offers comprehensive, multi-channel digital coverage with real-time updates and historical data analysis, tracking both brand mentions and citations globally. Xfunnel AI provides solid coverage for funnel and conversion analytics but does not track brand mentions, citations, or share of voice.

Analytics and reporting depth

Ease of use and workflow fit

Both tools score well for ease of use (4/5). Omnia may require onboarding for advanced features, while Xfunnel AI is designed for straightforward, intuitive use, making it especially accessible for small teams.

Pricing and overall value

Omnia is positioned at the mid-market tier with custom plans and no free plan, but a free trial is available. Xfunnel AI is budget-friendly, targeting small businesses and startups, also offering a free trial but no free plan. Pricing transparency is higher with Xfunnel AI.

When to choose Omnia vs Xfunnel AI

When Omnia is a better fit

You need to monitor brand mentions and citations across multiple channels. AI-powered share of voice analytics and competitive benchmarking are priorities. Automated insights generation and content creation workflows are important. You require robust data export options (CSV, XLSX, PDF) for reporting. Your team manages multiple brands or clients and needs deep visibility analytics.

When Xfunnel AI is a better fit

Your primary focus is on funnel analytics and conversion optimization. You are a small business or startup seeking affordable analytics. Brand monitoring and share of voice are not required. You want an easy-to-use tool for tracking user journeys and campaign performance.

Why teams often move to Omnia

Omnia stands out for brands and agencies needing holistic digital visibility, offering AI-driven share of voice analytics, real-time mention and citation tracking, automated insights, and integrated content creation workflows—capabilities not found in typical funnel analytics tools.

Try Omnia for AI visibility analytics

Omnia delivers comprehensive AI-driven monitoring of brand mentions, citations, and share of voice across digital channels, empowering brands with actionable insights.

Choose Omnia if your priority is advanced brand visibility, share of voice, and citation tracking powered by AI, along with automated insights and content creation workflows. Opt for Xfunnel AI if your main goal is affordable, user-friendly funnel analytics and conversion optimization, especially for small businesses or startups.

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FAQs

Questions?

What is Omnia?

Omnia is a tool designed to help SEO and marketing specialists get their brand surfaced by AI engines. Our goal is to allow you to monitor your performance across different AI engines to understand how well positioned your brand is with respect to competitors.

How does Omnia work?

Omnia is connected to the most popular AI engines. Whenever a user inputs a prompt in our platform, our agent asks those engines the same exact question to receive the output that a normal user would see on those platforms.

Omnia then autonomously repeats this over time to evaluate changes in the sources cited and highlight trends and performance across the different platforms.

What can I use Omnia for?

You can use Omnia to monitor and improve your brand presence across AI engines.

How can I improve my brand presence with Omnia?

Omnia shows you the sources (think URLs) that AI engines used when aswering a given prompt. You can adapt your brand content strategy to make sure your brand is present there.

What queries should I monitor?

You should monitor queries that your target users will ask AI engines. Omnia will suggest some of the most popular options for your brand.