Omnia Trends: discover opportunities your brand is not yet seeing

This post is part of our redesign series:

• General: Start with the overview

• Monitor: understand your visibility from topics to answers (Click here to read)

• Home: your executive view against competitors (Click here to read)

Getting started with monitoring no longer requires knowing where to begin.

When generative AI engines became the new search space, many marketing teams found themselves asking the same question: what should I be monitoring?

Trends was created precisely for that purpose. It’s the space within Omnia that helps you discover the topics, prompts, and areas of conversation that most influence your brand's visibility within ChatGPT, Gemini, or Perplexity.

A simple chat

Instead of filling in fields or uploading lists, in Trends you can chat with Omnia to define your context: what your brand does, who your competitors are, what products or services you offer, and what your objectives are.

Based on this information, Omnia generates intelligent suggestions for topics and prompts that reflect how users actually ask AI models about your category.

You can even add your own keywords if you already have an SEO strategy in place. Trends allows you to easily transfer your traditional search engine positioning to the new AI environment.

Metrics that prioritise for you

Each suggested topic comes with three key metrics that help you decide whether it is worth monitoring:

• Monthly search volume, to understand general interest.
• Relative difficulty, which indicates how competitive the space is.
• Trend, a new metric that shows whether interest is growing or declining.

This allows you to focus on what is gaining traction, not just what already exists.

Proactivity that never stops

Once you start monitoring, Trends continues to work in the background. If it detects new topics related to your brand or your competition, it proactively suggests them to you.

In other words: you never start from scratch, and you never fall behind.

From intuition to AI-based strategy

Trends turns curiosity into a plan. Instead of guessing what should matter, you will know which topics are generating conversation, which are growing fastest, and where your brand is not yet present.

This allows you to plan content, products, or messages that respond to what AI models are already showing the public.

What was once discovery is now strategy.

Previously, finding opportunities was a matter of intuition or luck. With Trends, it is a continuous, data-driven process.

It helps you to:

• Discover new relevant subject areas.
• Validate whether your brand is present in them.
• Prioritise where to focus your AI visibility efforts.

Trends not only tells you what exists, but what is emerging. And in the generative AI environment, that difference marks the competitive advantage.

Next up: Monitor. How to go from a trend to the exact AI answers that explain it → (Click here to read)

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