How PuntoSeguro Conquered AI Search in 3 Months
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PuntoSeguro is a Spanish life insurance distributor competing against major insurers and comparison platforms with a fraction of their resources. With a small team, one person leading strategy and a content writer, they built their business through organic Google traffic and a blog with over 1,000 articles on life insurance.
The Challenge
Before Omnia, tracking AI visibility was painful and manual. Juan Betés, CEO, checked prompts one by one across AI engines, trying to spot if PuntoSeguro showed up anywhere. The result? A mix of total invisibility and zero clarity on where to start.
The real cost went beyond lost visibility. If your brand isn't part of the AI conversation, there's no business opportunity. Period. And with search behavior shifting fast toward AI-powered engines, sitting out was not an option.
They had spent years positioning web pages and optimizing for traditional SEO, but had never worked on their brand as a strategic asset. And in the AI world, it's the brand that engines cite and recommend.
The Solution
After spotting a LinkedIn post about a competitor's success with Omnia, the founder decided to test the platform. No big expectations. Same trial-and-error approach they use with every tool. Most, they admit, fall short.
This time was different. The interface was intuitive, the value proposition was clear, and results started showing up much faster than expected. The real breakthrough was a mindset shift: Omnia helped them understand the power of brand presence in AI.
They started pursuing authority-building partnerships with newspapers and financial portals. These deals might not drive direct business immediately, but they strengthen brand authority in the eyes of AI engines. As the founder put it: “a complete paradigm shift toward respecting and nurturing the brand.”
The Results
The numbers after just three months speak for themselves:
- 25 leads from ChatGPT in a single month, converting into 5 policies. Before Omnia, ChatGPT had never sent them a single visit. A brand-new acquisition channel, opened from zero.
- #1 life insurance brand in Spain across AI engines. On key prompts like "life insurance comparators" and "cheap life insurance," PuntoSeguro ranks above major insurers and comparison platforms in the Spanish market.
- First policy sold through Perplexity. Another channel where they previously had zero presence, now generating quote requests and closed business.
They now dominate high-intent prompts and are pushing hard on mortgage life insurance, a category with massive untapped demand from consumers who don't realize better options exist outside their bank.
The Strategy
The approach is remarkably lean. The weekly routine: write one new article, refresh three to four existing ones. Roughly 10 to 12 new articles drove the results above.
Here's how they used Omnia day to day:
- Trend and citation tracking. They follow the prompts and citations Omnia surfaces. Even in a niche they thought they had fully covered, Omnia showed them AI visibility opportunities they weren't working on.
- Content optimization based on AI signals. Omnia's insights guide how they restructure content, adding schemas, tables, factual data, and formatting patterns that AI engines prefer. Applied to both new articles and their existing 1,000+ post library.
- Daily competitive monitoring. The dashboard updates daily, showing brand citations versus competitors across every category and prompt. One glance to spot where visibility is slipping and which article needs attention.
- Custom prompt-based workflows. They built an internal process using ChatGPT that takes Omnia's optimization recommendations and generates content structures (schemas, data, formatting) that their writer then refines by hand. They value the human touch and refuse to lose their editorial voice.
- Brand authority plays. Beyond content, they're closing deals with newspapers and financial portals to boost brand signals, the kind of authoritative mentions that make AI engines take notice.
The effort level? The founder describes it as a small weekly commitment. Results have been strong enough that they prefer to move steadily, consolidating positions before scaling.
What's Next?
PuntoSeguro's story is proof that in the AI search era, brand size matters less than brand strategy. A small life insurance distributor with a two-person content team outranks corporations with 300x their budget because they moved early and moved smart.
The founder's take: “Omnia is for any company whose acquisition is digital and needs to generate leads and traffic. No specific sector. If you want to exist in AI, this is where you start.”
Next steps: expand into new life insurance subcategories before summer, then launch into health insurance, a completely new vertical where they have zero AI presence today. As the founder sees it, whoever gets there first hits twice. And they plan to keep hitting.
Omnia offers a 14-day free trial on the Growth plan.
No credit card required. See exactly where your brand shows up (or doesn't) across AI engines, then let the platform's recommendations guide your next move.
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