Promptwatch is built for teams that want to pick their AI models, read AI crawler logs and generate AEO content in one tool. Omnia is built for small teams that need the work done, with daily tracking and an agent that acts on it, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Both tools solve a real problem. The right choice depends on what you do after you see the data.
You need visibility data paired with a prioritized action backlog and an agent that carries it out - content, outreach and publishing, with your approval.You're running multi-market campaigns and need every country and language, tracked through real browser sessions in each location, on every plan.You want feature-level sentiment analysis that shows how AI evaluates each product attribute against specific competitors.You want a 14-day free trial, no credit card required, before you commit.Teams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
Read their stories
You want to choose which 4 AI models you track from 9+, including Claude, Gemini, Grok, DeepSeek and Meta Llama.You're interested in crawler log analysis to see when AI bots visit your site.You need built-in AEO article generation and content briefs (AEO articles start on the Professional plan).Your team is small and you're focused on monitoring and on-site content rather than off-site outreach.Promptwatch's Essential plan costs $95/mo (about €85) after a 7-day free trial and tracks 50 prompts daily in 4 AI models you choose from 9+, with sentiment, MCP and API access and 500 agent credits a month; AEO articles start on the $245/mo (about €219) Professional plan. Omnia's Growth plan costs €79/mo (€63/mo billed annually) after a 14-day free trial and tracks 25 prompts daily in ChatGPT, Perplexity, Google AI Overviews and Google AI Mode, each monitored with real browser execution in any country and language - not API approximations. Need Claude, Gemini, or Copilot? They're available upon request, so you track the engines your audience actually uses. The difference is what comes after the data: a prioritized action backlog, and the Omnia Agent to create content, run outreach and publish, with your approval.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
$95/mo
about €85/mo · Essential plan · billed monthly · 7-day free trial
Promptwatch pricing · checked October 2026
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Partly. Promptwatch's AI agents analyze content gaps, refresh existing content and suggest technical fixes, and from the Professional plan they write AEO articles. What its pricing page doesn't show is outreach to the third-party sites AI engines cite. Omnia's action layer covers both - the Omnia Agent proposes Projects with their evidence (which pages to update, which entities to add and which content gaps to close) and, for the ones you accept, creates the content, runs the outreach and publishes, with your approval.
Promptwatch supports 9+ models, but each of its plans tracks 4 of them. Omnia includes the four engines with the highest signal for B2B brand discovery: ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. Each is monitored via real browser execution, not API shortcuts. Claude, Gemini and Copilot are available upon request when your strategy calls for them.
Omnia starts at €79/mo (€63/mo billed annually) after a 14-day free trial. Promptwatch starts at $95/mo (about €85) after a 7-day free trial. Per prompt, Promptwatch's entry plan includes more: 50 prompts against 25 on Omnia's Growth plan. What Omnia includes at its base price is feature-level sentiment analysis, a prioritized action backlog, real browser execution in any country and the Omnia Agent. At Promptwatch, AEO articles start on the $245/mo (about €219) Professional plan, and state and city tracking on the $579/mo (about €517) Business plan.
Yes. Both platforms offer competitor visibility tracking. Omnia goes further by mapping competitor citation sources and showing you exactly which content changes would shift the competitive balance in AI-generated answers.
Yes. Promptwatch tracks sentiment scores and trends, and compares visibility, citations and sentiment model by model. Omnia includes sentiment analysis on all plans too, at the feature level - it shows how AI evaluates each product attribute and benchmarks it against specific competitors.
Crawler log analysis is a Promptwatch feature that shows when AI bots visit your pages. Omnia doesn't offer this specific feature. If crawler log data is a priority for your team, Promptwatch may be a better fit for that use case - though Omnia's real browser execution gives you a different (and often more actionable) view of the AI answers real users see in each location and the sources they cite.
