Semrush is built for teams that run SEO, PPC and content in one suite and want AI visibility reports beside them. Omnia is built for small teams that need AI visibility work done, with daily tracking and an agent that acts on it, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Both tools track how your brand appears in AI-generated answers. The difference is what happens after you see the data.
You need to go from AI visibility data to published content without switching tools or building manual workflowsYou want ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode tracked daily in every plan, at a single priceYou're building an AI visibility program from scratch and want a purpose-built platform, not an add-onYou need daily, real-browser monitoring in any country and languageYou want content suggestions tied directly to the prompts where your brand is missingTeams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
Read their stories
You're already using Semrush for keyword research, backlinks, and site audits, and want AI visibility in the same dashboardTraditional SEO is your primary focus and AI visibility is a secondary concernYou need a single platform that covers SEO, PPC, content marketing, and AI visibility togetherYour team runs on Semrush's existing reports and workflows and doesn't want to add another toolSemrush's AI Visibility Toolkit costs $99/mo (about €88) on top of a Semrush subscription, with 25 prompts and one domain, and no free trial of its own. Across its reports Semrush covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, but Prompt Tracking covers only ChatGPT, AI Overviews and AI Mode, and Claude and Copilot sit in Semrush Enterprise AIO. Omnia tracks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode daily in every plan, from €79/mo (€63/mo billed annually) after a 14-day free trial, with Claude, Copilot and Gemini available upon request. And every prompt runs in a real browser session, not an API simulation, so the results reflect what your customers actually see.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
$99/mo
about €88/mo · AI Visibility Toolkit · add-on to a Semrush subscription, no free trial
Semrush pricing · checked October 2026
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Across its reports, yes: Semrush covers ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity, though each report covers a different subset (Prompt Tracking covers ChatGPT, AI Overviews and AI Mode). Claude and Microsoft Copilot are tracked in Semrush Enterprise AIO. Omnia tracks ChatGPT, Perplexity, Google AI Overviews and Google AI Mode daily in every plan, the engines where your audience is already asking questions about your category, and offers Claude, Gemini and Copilot upon request.
You can. It will show you where your brand appears in AI answers, and its Brand Performance report suggests how to refine your positioning. What it won't do is create the content, run the outreach or publish the work. If monitoring and recommendations are enough, the add-on works. If you need to act on the data, Omnia fills that gap - your Omnia Agent proposes Projects with their evidence, then creates, updates and publishes content and runs outreach, always with your approval.
No. Omnia is purpose-built for AI engine optimization. It does not include keyword research, backlink analysis, PPC tools, or classic SEO site audits. If you need those, keep Semrush. Omnia replaces the need to bolt AI visibility onto a tool that wasn't designed for it.
Omnia starts at €79/mo (€63/mo billed annually) with four engines tracked daily, 25 prompts, content suggestions and a prioritized action backlog included, after a 14-day free trial with no credit card required. Semrush's AI Visibility Toolkit costs $99/mo (about €88) on top of a Semrush subscription, for one domain with 25 prompts, and has no free trial. Adding a second domain costs $99/mo. Adding a toolkit licence for another user costs $99/mo. Adding 50 more prompts costs $60/mo (about €54). The costs scale differently.
Yes. Both Omnia and Semrush offer MCP connectors. The difference is what flows through them. Semrush's MCP, on the Starter plan and above, exposes its SEO and AI visibility data to AI assistants. Omnia MCP, on every plan, reads visibility, citations and sentiment, and can also create prompts and manage topics from the conversation.
Yes. Many teams keep Semrush for traditional SEO - keyword tracking, backlinks, site audits, and competitive PPC analysis - and use Omnia specifically for AI visibility execution. The tools solve different problems and don't overlap much.
