FAQ schema (FAQPage structured data) is JSON-LD code that marks up a list of questions and answers on a page. It tells search engines and AI assistants exactly which text is a question and which is its answer, so they can read, display, and cite your FAQ.

What is an FAQ schema generator and how does this work?

It is a free tool that turns your questions and answers into valid FAQPage JSON-LD without writing code. Type your Q&As or paste a URL to pull them from an existing page, then copy the generated schema and add it to your site. Everything runs in your browser, with nothing stored.

What are the benefits of FAQ schema?

FAQ schema gives search and AI engines clean, machine-readable Q&A they can extract and attribute to your site. It clarifies your content structure, improves your chances of showing up in AI answers, and historically powered FAQ rich results in Google.

How do I add FAQ schema to my website?

Generate the FAQPage JSON-LD above, then paste it inside a script tag in your page's (it also works in the body). Publish the page, and the next time search and AI engines crawl it, they can read your FAQ.

How do I add FAQ schema in WordPress?

You have three options: paste the JSON-LD into a Custom HTML block, add it through a headers-and-footers plugin, or use an SEO plugin like Yoast or Rank Math, both of which include a built-in FAQ block that outputs the schema for you.

How do I add FAQ schema in Webflow, Shopify, or with Google Tag Manager?

In Webflow, paste the code into Page Settings, Custom Code (before ) or an Embed element. In Shopify, add it to your theme.liquid or the relevant template. In Google Tag Manager, create a Custom HTML tag with the script and fire it on the target page.

Does FAQ schema still work in 2026?

Partly. Google removed FAQ rich results for most sites in 2023, so you will not get the old expandable snippet unless you are a well-known health or government site. But the markup still works as structured data that AI engines and search crawlers use to understand your answers.

Is FAQ schema useful for AEO or getting cited by AI?

Yes, and that is now its main value. AI engines like ChatGPT, Perplexity, Google AI Overviews, and Gemini favor clean, structured question-and-answer content. FAQPage schema hands them your answers in a format they can lift and cite, which is the core of answer engine optimization (AEO).

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