Frase is built for content teams that research, write and optimize in one editor, with AI visibility tracking whose engines depend on the plan. Omnia is built for teams that make AI visibility the core job, with four engines tracked daily on every plan and an agent that acts on them, from €79/month.
Facts checked October 2026 · How we compare tools
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Starting price
AI engines tracked daily
Free trial
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Both tools serve marketing teams. The difference is where they start. Frase starts with content creation and layers visibility tracking on top. Omnia starts with AI engine intelligence and builds an execution path from there.
You need to know not just whether AI engines mention you, but how they describe each attribute of your product against competitors - and whether that perception is helping or hurting.You want daily monitoring across four core AI engines without worrying about which plan tier unlocks which platform.You need a prioritized action backlog that tells you what content to create, update, or restructure - not just a score in an editor.You're building an AI visibility strategy across multiple countries and need real browser execution that reflects local results.You already have a content workflow and need a dedicated AI visibility platform, with an agent that creates and publishes content only with your approval.Teams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
Read their stories
Your primary need is an integrated content workflow - research, write, optimize, and publish from one platform.You want real-time dual SEO and GEO scoring inside your content editor while you write.You're a solo content creator or small team looking for an all-in-one tool under $50/mo (about €45), with 50 AI visibility prompts included.Content production volume is your bottleneck, and AI visibility tracking is a secondary need.Not all AI engines carry the same weight for brand visibility. ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode represent the platforms where your customers are actively discovering, evaluating, and choosing products. Omnia tracks all four daily on every plan, from €79/mo (€63/mo billed annually) after a 14-day free trial, because limiting engine coverage defeats the purpose of an AI visibility tool. Frase tier-gates its AI platform coverage: Starter ($49/mo, about €44) tracks ChatGPT and Google AI, Professional ($129/mo, about €115) adds Perplexity, Scale ($299/mo, about €267) adds Claude and Gemini, and Enterprise covers all named engines at custom pricing. If you're on a lower tier, you're seeing a partial picture of your AI visibility. Need additional coverage in Omnia? Claude, Gemini and Copilot are available upon request for teams that want the full landscape.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
$49/mo
about €44/mo · Starter plan · billed monthly ($39/mo, about €35, billed annually), after a 7-day free trial
Frase pricing · checked October 2026
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Frase's AI visibility feature tracks your prompts daily with alerts, in more than 40 countries, with sentiment tracking and the URLs AI engines cite - on 2 to 5 engines depending on your plan. Omnia is built only for this job: ChatGPT, Perplexity, Google AI Overviews and Google AI Mode tracked daily on every plan, real browser sessions in any country and language, sentiment broken down by product attribute and benchmarked against competitors, and a prioritized action backlog that the Omnia Agent helps you execute. If AI visibility is a side metric for your content team, Frase covers it. If it's the job, Omnia is built for that.
Not primarily. Omnia is an AI visibility platform. It tells you what content to create, update, or restructure based on how AI engines perceive your brand and your competitors, and the Omnia Agent can then create, update and publish that content, always with your approval. If you prefer your own content workflow (or a tool like Frase for the writing part), you can take the brief there instead.
Yes. Frase handles content creation and SEO optimization. Omnia handles AI visibility intelligence and execution strategy. They solve different problems and complement each other well.
Omnia starts at €79/mo (€63/mo billed annually) and includes daily monitoring across 4 core AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode) and 25 prompts on the Growth plan. Frase starts at $49/mo, about €44 ($39/mo, about €35, billed annually) with 50 prompts, but only 2 AI platforms on the Starter plan. To monitor 5 platforms with Frase, you need the Scale plan at $299/mo, about €267 ($239/mo, about €213, billed annually). The total cost depends on what you need: if AI visibility is a priority, compare what each tier actually includes.
Yes. Omnia MCP is included on every plan and connects your visibility data, competitor benchmarks, and content recommendations to Claude, ChatGPT and Cursor, with read and write access. Frase also includes MCP access on every plan. No need to replace what's already working - Omnia layers intelligence on top.
Yes. The Omnia Agent proposes Projects that tell you what to create and where to publish it, each with its evidence. It can also create and update the content itself, and publishes only with your approval. The Projects are grounded in real data about what AI engines cite, which topics you're missing, and where competitors outperform you.
