Omnia Entity Map

Each entry uses one template:

• Name: the entity, as Omnia writes it.
• Type: what kind of thing it is (Organization, SoftwareProduct, Feature, Metric, AI engine, Plan, Concept...).
• Definition: one or two sentences.
• Defined by: the Omnia page that defines it.
• Relations: typed links to other entries in this map.
• Evidence: a short quote and the Omnia page it comes from.

Prices change, so this map links to the pricing page instead of repeating them. Where a figure appears, it matches the pricing page and the AI instructions page as of the date above.

Relation legend

Omnia (organization)

• Type: Organization
• Definition: The company behind the Omnia AI visibility platform. Legal name Omnia Agents SL, based in Madrid, Spain.
• Defined by: AI instructions, privacy policy
• Relations: DEVELOPS Omnia (software product) · FOUNDED_BY Daniel Espejo · FOUNDED_BY Miguel Fernández · HEADQUARTERED_IN Madrid, Spain
• Evidence: "Omnia Agents SL ... Madrid, Spain" (/privacy-policy)

Daniel Espejo

• Type: Person
• Definition: Founder and CEO of Omnia.
• Defined by: Daniel Espejo's author page
• Relations: Founder of Omnia (organization), see FOUNDED_BY
• Evidence: "Founder & CEO" (/author/daniel-espejo)

Miguel Fernández

• Type: Person
• Definition: Founder and CTO of Omnia.
• Defined by: Miguel Fernández's author page
• Relations: Founder of Omnia (organization), see FOUNDED_BY
• Evidence: "Founder & CTO" (/author/miguel-fernandez)

Omnia (software product)

• Type: SoftwareProduct
• Definition: An AI visibility platform that shows where and how a brand appears in AI search engines, and acts on that data through Omnia Agent with the team's approval.
• Defined by: AI instructions, home page
• Relations: IS_A AI visibility platform · DEVELOPED_BY Omnia (organization) · INCLUDES Omnia Agent, AI Visibility Tracking, Project Suggestions, Prompt Discovery, Sentiment Analysis, Omnia MCP, Omnia API · MEASURES Visibility, Citations, Share of Voice, Sentiment · HAS_PLAN Growth, Pro, Enterprise · BUILT_FOR small marketing teams, agencies
• Evidence: "Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Google AI mode." (/)

Omnia Agent

• Type: SoftwareAgent (feature of Omnia)
• Definition: The AEO agent inside Omnia. It works in six steps (Discover, Diagnose, Strategize, Create, Place, Measure) and asks for approval before it publishes anything.
• Defined by: Omnia Agent
• Relations: PART_OF Omnia (software product) · INCLUDED_IN Growth, Pro, Enterprise
• Evidence: "Your Omnia Agent discovers and diagnoses where you stand, proposes Projects for you to approve, does the work, and improves with each iteration." (/) · "It acts on your behalf, and asks for your approval before it publishes anything." (/pricing)

AI Visibility Tracking

• Type: Feature
• Definition: Daily monitoring of a brand's prompts across AI engines, run in real browser sessions in the countries and languages the team chooses.
• Defined by: AI visibility tracking
• Relations: PART_OF Omnia (software product) · MEASURES Visibility, Citations, Share of Voice · MONITORS_BY_DEFAULT ChatGPT, Perplexity, Google AI Overviews, Google AI Mode · MONITORS_ON_REQUEST Claude, Gemini, Microsoft Copilot
• Evidence: "We open real browsers in specific locations and run prompts the same way users do." (/ai-visibility-tracking)

Project Suggestions

• Type: Feature
• Definition: Omnia Agent reads the daily monitoring data and proposes Projects with their evidence; accepted Projects are tracked on one board.
• Defined by: Project Suggestions
• Relations: PART_OF Omnia (software product) · RELATED_TO Omnia Agent
• Evidence: "Omnia Agent reads your daily monitoring data and proposes Projects with their evidence." (/project-suggestions)

Prompt Discovery

• Type: Feature
• Definition: Finds the questions people ask AI engines about a category, in any country and language, and groups related prompts into topics.
• Defined by: Prompt Discovery
• Relations: PART_OF Omnia (software product) · INCLUDED_IN Growth, Pro, Enterprise
• Evidence: "Omnia clusters related prompts into topics so you can win demand at scale, not just one question at a time." (/ai-prompt-discovery)

Sentiment Analysis

• Type: Feature
• Definition: Shows how AI models evaluate a brand feature by feature, side by side with competitors.
• Defined by: Sentiment Analysis
• Relations: PART_OF Omnia (software product) · MEASURES Sentiment · INCLUDED_IN Growth, Pro, Enterprise
• Evidence: "Sentiment Analysis shows how AI models evaluate your brand feature by feature, side by side with competitors." (/ai-sentiment-analysis)

Omnia MCP

• Type: SoftwareProduct (Model Context Protocol server)
• Definition: A hosted MCP server that connects AI assistants to Omnia data, with read and write access.
• Defined by: Omnia MCP, MCP docs
• Relations: PART_OF Omnia (software product) · CONNECTS_TO Claude, ChatGPT, Cursor and other MCP clients · INCLUDED_IN Growth, Pro, Enterprise
• Evidence: "You can query visibility, citations, share of voice, and sentiment data. You can also create prompts and manage topics and tags, all from the conversation." (/omnia-mcp)

Omnia API

• Type: SoftwareProduct (web API)
• Definition: Programmatic access to Omnia data for scripts, automations, custom dashboards and data pipelines.
• Defined by: API docs
• Relations: PART_OF Omnia (software product) · INCLUDED_IN Growth, Pro, Enterprise
• Evidence: "API Access", checked for Growth, Pro and Enterprise (/pricing)

Visibility

• Type: Metric
• Definition: How often and how prominently a brand appears in AI-generated answers, measured as mentions over total relevant responses. Omnia reports it as the AI Visibility Score.
• Defined by: AI visibility, AI Visibility Score
• Relations: IS_A Metric · Measured by Omnia (software product) and AI Visibility Tracking, see MEASURES · RELATED_TO Share of Voice
• Evidence: "How often and how prominently your brand or content appears in AI-generated answers, measured as mentions over total relevant responses." (/knowledge-base/ai-visibility)

Citations

• Type: Metric
• Definition: The sources an AI engine points to when it answers. Omnia records which pages and domains each engine cites, per prompt.
• Defined by: AI citations
• Relations: IS_A Metric · Measured by Omnia (software product) and AI Visibility Tracking, see MEASURES · RELATED_TO Visibility
• Evidence: "See which pages and domains AI engines cite, then spot where competitors are cited instead." (/ai-visibility-tracking)

Share of Voice

• Type: Metric
• Definition: The percentage of brand mentions for a topic that name your brand, out of all brand mentions in the AI answers.
• Defined by: Share of voice
• Relations: IS_A Metric · Measured by Omnia (software product) and AI Visibility Tracking, see MEASURES · RELATED_TO Visibility
• Evidence: "Percentage of AI response mentions for your topic that name your brand out of all brand mentions." (/knowledge-base/share-of-voice)

Sentiment

• Type: Metric
• Definition: How positively or negatively AI answers describe a brand, broken down by feature and compared with competitors.
• Defined by: AI brand sentiment, Sentiment Analysis
• Relations: IS_A Metric · Measured by Sentiment Analysis, see MEASURES
• Evidence: "Sentiment Analysis breaks down AI responses into feature-by-feature scores so you see exactly where your brand wins, where it falls short, and where competitors are quietly taking ground." (/ai-sentiment-analysis)

Omnia monitors 4 engines by default on every plan and adds 3 on request, up to 7. Every engine entry below shares the same evidence: "Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default. Claude, Microsoft Copilot, and Gemini are available on request, for up to 7 AI engines." (/pricing)

ChatGPT

• Type: AI engine (default)
• Definition: OpenAI's AI assistant.
• Defined by: ChatGPT
• Relations: Omnia MONITORS_BY_DEFAULT ChatGPT
• Evidence: "Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default." (/pricing)

Perplexity

• Type: AI engine (default)
• Definition: Perplexity's AI answer engine.
• Defined by: Perplexity
• Relations: Omnia MONITORS_BY_DEFAULT Perplexity
• Evidence: "Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default." (/pricing)

Google AI Overviews

• Type: AI engine (default)
• Definition: AI-generated summaries at the top of Google search results.
• Defined by: Google AI Overviews
• Relations: Omnia MONITORS_BY_DEFAULT Google AI Overviews
• Evidence: "Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default." (/pricing)

Google AI Mode

• Type: AI engine (default)
• Definition: Google's conversational AI search mode.
• Defined by: Google brand tracking
• Relations: Omnia MONITORS_BY_DEFAULT Google AI Mode
• Evidence: "Every plan tracks ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode by default." (/pricing)

Claude

• Type: AI engine (on request)
• Definition: Anthropic's AI assistant.
• Defined by: AI instructions
• Relations: Omnia MONITORS_ON_REQUEST Claude · Omnia MCP CONNECTS_TO Claude
• Evidence: "Claude, Microsoft Copilot, and Gemini are available on request, for up to 7 AI engines." (/pricing)

Gemini

• Type: AI engine (on request)
• Definition: Google's AI assistant.
• Defined by: AI instructions
• Relations: Omnia MONITORS_ON_REQUEST Gemini
• Evidence: "Claude, Microsoft Copilot, and Gemini are available on request, for up to 7 AI engines." (/pricing)

Microsoft Copilot

• Type: AI engine (on request)
• Definition: Microsoft's AI assistant.
• Defined by: AI instructions
• Relations: Omnia MONITORS_ON_REQUEST Microsoft Copilot
• Evidence: "Claude, Microsoft Copilot, and Gemini are available on request, for up to 7 AI engines." (/pricing)

Prices for every plan are on the pricing page, which is authoritative.

Growth

• Type: Plan
• Definition: Omnia's entry plan, for growing startups and small teams, with up to 25 monitored prompts and a 14-day free trial.
• Defined by: Pricing
• Relations: Plan of Omnia (software product), see HAS_PLAN · INCLUDES Omnia Agent, Sentiment Analysis, Prompt Discovery, Omnia MCP, Omnia API · BUILT_FOR small marketing teams
• Evidence: "Monitor up to 25 prompts" (/pricing)

Pro

• Type: Plan
• Definition: Omnia's mid plan, for scaleups and agencies, with up to 100 monitored prompts and Slack support.
• Defined by: Pricing
• Relations: Plan of Omnia (software product), see HAS_PLAN · INCLUDES Omnia Agent, Sentiment Analysis, Prompt Discovery, Omnia MCP, Omnia API · BUILT_FOR agencies
• Evidence: "Monitor up to 100 prompts" (/pricing)

Enterprise

• Type: Plan
• Definition: Omnia's plan for companies running AI search as a core growth channel, with 200+ monitored prompts and a dedicated manager.
• Defined by: Pricing
• Relations: Plan of Omnia (software product), see HAS_PLAN · INCLUDES Omnia Agent, Sentiment Analysis, Prompt Discovery, Omnia MCP, Omnia API
• Evidence: "Monitor 200+ prompts" (/pricing)

AI visibility platform

• Type: Category
• Definition: Software that measures how brands appear in AI-generated answers and helps teams improve it.
• Defined by: AI visibility software for marketing teams
• Relations: Omnia (software product) IS_A AI visibility platform · RELATED_TO Answer engine optimization (AEO)
• Evidence: "Omnia is an AI visibility platform that shows where and how your brand appears in AI search engines" (/)

AI visibility

• Type: Concept
• Definition: How often and how prominently a brand appears in AI answers.
• Defined by: AI visibility
• Relations: RELATED_TO Visibility (metric) · RELATED_TO Answer engine optimization (AEO)
• Evidence: "How often and how prominently your brand or content appears in AI-generated answers" (/knowledge-base/ai-visibility)

Answer engine optimization (AEO)

• Type: Concept
• Definition: The work of getting a brand mentioned and cited inside AI-generated answers. Omnia uses this name for the discipline.
• Defined by: Answer engine optimization
• Relations: ALSO_CALLED Generative engine optimization (GEO) · RELATED_TO AI visibility
• Evidence: "Answer Engine Optimization (AEO) makes your brand the answer AI engines give, cited inside ChatGPT, Perplexity and AI Overviews; today it is the same practice as GEO." (/knowledge-base/answer-engine-optimization)

Generative engine optimization (GEO)

• Type: Concept
• Definition: Another name for the practice of being mentioned and cited by AI engines.
• Defined by: GEO vs SEO, AEO vs GEO vs SEO
• Relations: ALSO_CALLED Answer engine optimization (AEO)
• Evidence: "GEO aims to be cited in answers, tracks mentions and favors conversational text" (/knowledge-base/geo-vs-seo)

Small marketing teams

• Type: Audience
• Definition: The teams Omnia is built for: SEO and content leads, in-house marketers, startups and scaleups without a dedicated AEO specialist.
• Defined by: Home page, Solutions
• Relations: Omnia (software product) BUILT_FOR small marketing teams
• Evidence: "10x your AI visibility. Built for small marketing teams" (/)

Agencies

• Type: Audience
• Definition: Agencies that manage AI visibility for several clients; brands are unlimited on every plan.
• Defined by: Omnia for agencies, Trusted Agencies
• Relations: Omnia (software product) BUILT_FOR agencies · Pro BUILT_FOR agencies
• Evidence: "For scaleups and agencies actively optimizing for AI visibility." (/pricing)

Other tools in the AI visibility and SEO categories, listed neutrally. Each links to Omnia's side-by-side comparison, which uses the vendor's public pages; the full list is in the Comparison Hub.

Peec AI

• Type: SoftwareProduct
• Definition: An AI visibility tool for SEO and marketing teams.
• Defined by: Omnia vs Peec AI
• Relations: IS_A AI visibility platform · COMPARED_IN Omnia vs Peec AI
• Evidence: "Peec AI is built for SEO and marketing teams that want daily monitoring and ranked recommendations across the AI models they pick." (/compare/omnia-vs-peec-ai)

Profound

• Type: SoftwareProduct
• Definition: An AI visibility platform for enterprise teams.
• Defined by: Omnia vs Profound
• Relations: IS_A AI visibility platform · COMPARED_IN Omnia vs Profound
• Evidence: "Profound is built for enterprise teams with a dedicated AI visibility operator and a custom contract." (/compare/omnia-vs-profound)

Otterly AI

• Type: SoftwareProduct
• Definition: An AI visibility monitoring tool for solo marketers and small teams.
• Defined by: Omnia vs Otterly AI
• Relations: IS_A AI visibility platform · COMPARED_IN Omnia vs Otterly AI
• Evidence: "Otterly AI is built for solo marketers and small teams that want affordable daily monitoring to find out whether AI search matters for them." (/compare/omnia-vs-otterly-ai)

Promptwatch

• Type: SoftwareProduct
• Definition: An AI visibility tool that combines model selection, AI crawler logs and AEO content generation.
• Defined by: Omnia vs Promptwatch
• Relations: IS_A AI visibility platform · COMPARED_IN Omnia vs Promptwatch
• Evidence: "Promptwatch is built for teams that want to pick their AI models, read AI crawler logs and generate AEO content in one tool." (/compare/omnia-vs-promptwatch)

Semrush

• Type: SoftwareProduct
• Definition: An SEO, PPC and content suite with AI visibility reports.
• Defined by: Omnia vs Semrush
• Relations: IS_A SEO suite · COMPARED_IN Omnia vs Semrush
• Evidence: "Semrush is built for teams that run SEO, PPC and content in one suite and want AI visibility reports beside them." (/compare/omnia-vs-semrush)