Profound is built for enterprise teams with a dedicated AI visibility operator and a custom contract. Omnia is built for small teams that need the work done, with daily tracking and an agent that acts on it, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Profound is a serious tool built for serious budgets. If your situation has changed - the agency is gone, the headcount is leaner, or the contract renewal is coming up, here is an honest breakdown of where each tool wins.
Your SEO agency contract has ended and you're now the person responsible for AI visibility without the budget or headcount that came with the agency partnership.You need Profound-level intelligence but can't justify the hefty annual fee for a tool that requires a full-time expert to extract value from it.You operate across multiple countries and want every country and language included in your plan, not negotiated in an enterprise contract.You need daily tracking and an agent that turns the data into content and outreach, not only a dashboard.You want to start on your own today, with a self-serve plan and a 14-day free trial, rather than an enterprise sales cycle.Teams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
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You're part of an enterprise marketing team with a dedicated AI visibility operator and a budget to match.You need the broadest possible enterprise coverage and white-glove onboarding is a requirement, not a nice-to-have.Your organization requires enterprise-grade security, custom SLAs, and procurement-friendly contracts before any tool gets approved.You have a team large enough to fully leverage Profound's depth and a budget that reflects it.Profound's free 7-day trial covers ChatGPT, Gemini and Google AI Overviews with 50 prompts in one region. After that, Profound sells Enterprise plans with custom pricing, up to 9 engines and custom regions. Omnia starts at €79/mo (€63/mo billed annually) with ChatGPT, Perplexity, Google AI Overviews and Google AI Mode tracked daily, in any country and language, after a 14-day free trial. The question isn't which tool costs more, it's whether you need an enterprise contract to get started.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
Custom
Enterprise plan · after a free 7-day trial
Profound pricing · checked October 2026
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Most teams are up and running in Omnia the same day - no onboarding calls, no implementation period, no dedicated operator required. You connect your brand, set your prompts, and see your first AI visibility results in about 3 minutes. If you're coming from Profound, the difference is who steers: the Omnia Agent proposes what to ship next as Projects, each with its evidence, and does the work once you accept.
Omnia has a free trial too: 14 days, no credit card required. The difference is what comes after it. Profound's 7-day trial covers three engines and 50 prompts in one region, and then moves to custom Enterprise pricing. Omnia's Growth plan is self-serve at €79/mo (€63/mo billed annually), with ChatGPT, Perplexity, Google AI Overviews and Google AI Mode tracked daily, any country and language, and the Omnia Agent to act on the data.
Yes, on every plan. Omnia MCP connects your visibility data to Claude, ChatGPT and Cursor, with read and write access, so you can pull share of voice data, surface citation gaps and trigger work without opening the dashboard. Profound's MCP also reads and writes, but only on its Enterprise plan.
Depends what you're actually using. Profound is built for teams with a dedicated operator and someone whose job is to extract insight from a complex platform. If that person is gone, or was never there, you're paying for capability you can't fully use. Omnia delivers daily tracking, citation intelligence to URL level, feature-level sentiment analysis, and a prioritized action backlog. For a lean team, that's not trading down. That's the right tool for the way you actually work.
Yes. Every Omnia plan includes unlimited countries and unlimited languages - no per-country fees, no geographic tier pricing. Geographic tracking runs through real browser sessions in actual locations, not API proxies, so the data reflects what buyers in each market actually see. At Profound, the trial covers one region and more regions come with an Enterprise contract. At Omnia, every country is included from €79/mo.
Yes, and this is where Omnia is most distinct. Most AI visibility tools are built around brand share of voice, which is a branding metric. Omnia tracks the prompts where buyers are actively researching, comparing, and deciding, and the recommendation surfaces where purchase intent is highest. If your goal is pipeline, not brand awareness, that distinction is the one that matters most.
