SE Ranking is built for SEO teams and agencies that want rank tracking, audits and AI prompt tracking in one suite. Omnia is built for small teams that need AI visibility work done, with daily tracking and an agent that acts on it, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Choosing between Omnia and SE Ranking depends on what problem you are solving right now. If your primary concern is traditional SEO, keyword rankings, backlink gaps, or technical audits, SE Ranking is a capable, well-reviewed platform. If AI visibility is becoming a real part of your workflow, here is a direct breakdown.
AI engine optimization is a primary workflow for your team, not a nice-to-haveYou want to move from monitoring to execution - content suggestions tied to visibility data, not just dashboardsYou need citation intelligence to understand which sources AI engines reference and where to place your contentYou want transparent, tiered pricing - four core AI engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode) included from €79/mo with no add-on feesYour content marketers and brand strategists need a simple UI - no technical SEO background requiredYou need daily monitoring with real browser execution in any country and language - Omnia queries AI engines through real browser sessions to capture the actual answers your audience seesTeams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
Read their stories
You need a full traditional SEO suite: rank tracking, backlink analysis, site audits, and content marketing tools in one platformYour agency needs white-label reporting, client seat management, and an Agency PackAI visibility is a secondary concern - something you want to monitor occasionally, not optimize activelyYou are already invested in the SE Ranking ecosystem (SE Visible, Planable) and want everything under one roofYour markets are among the 7 that SE Ranking tracks for AI visibility (the US, the UK, Canada, France, Germany, the Netherlands and Spain)AI-generated answers do not come from one place. Your audience uses ChatGPT for product recommendations and Perplexity for research. They encounter Google AI Overviews and AI Mode results before they ever click a blue link. Omnia tracks all four - daily, with real browser execution so you see exactly what your audience sees, in any country and language. Looking to up the ante? Claude, Copilot and Gemini are available upon request. SE Ranking covers five engines, Gemini included. Its Core plan tracks 100 AI prompts daily, the full AI Results Tracker comes with the paid AI Search add-on, and the standalone SE Visible starts at $99/mo (about €88) for 200 prompts in 7 markets. With Omnia, all four core engines are included from €79/mo (€63/mo billed annually), after a 14-day free trial.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
$99/mo
about €88/mo · SE Visible Basic · monthly, after a 10-day free trial
SE Ranking pricing · checked October 2026
Euro amounts for prices published in US dollars are approximate, converted at the European Central Bank rate of 15 October 2026.
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Yes. SE Ranking's Core plan includes 100 AI prompts tracked daily. The paid AI Search add-on adds the AI Results Tracker for AI Overviews, AI Mode, ChatGPT and Perplexity, plus SE Visible with 200 prompts, which also covers Gemini. SE Visible is also sold on its own, from $99/mo (about €88). It is mainly a monitoring tool - it shows where you appear and offers tips to improve, but does not include an action layer for content execution.
Absolutely. Many teams keep their existing SEO tool for keyword tracking, backlinks, and site audits while using Omnia specifically for AI engine optimization. The two solve different problems - traditional search visibility vs AI-generated answer visibility and complement each other well.
Omnia converts AI visibility data into work you can ship. Instead of just seeing that your competitor got cited in a ChatGPT answer, Omnia shows you which sources were cited and what content gaps exist, and your Omnia Agent proposes what to publish next as Projects, then creates the content and runs the outreach, with your approval. SE Ranking's AI tracker monitors mentions and links and suggests steps to improve, but does not execute the work.
Omnia is purpose-built for AI engine optimization. It tracks how your brand appears in AI-generated answers, measures share of voice vs competitors, identifies citation sources, and provides content recommendations. If you need keyword rank tracking, backlink analysis, or site audits, you will want a dedicated SEO tool alongside Omnia.
Omnia starts at €79/mo (€63/mo billed annually) with four core AI engines and 25 prompts tracked daily - no add-ons required - after a 14-day free trial. SE Ranking's Core plan includes 100 AI prompts, and its fuller AI tracking needs the paid AI Search add-on on top. SE Visible, its AI-only product, starts at $99/mo (about €88) for 200 prompts in 7 markets. If you already have an SEO tool and need AI visibility in any market, plus the work to improve it, Omnia is the more focused option.
The four core engines included in every plan are ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. Claude, Gemini and Copilot are available upon request.
