xFunnel AI is built for enterprise teams that want a service-led model, with a dedicated analyst and custom pricing. Omnia is built for small teams that need daily tracking and an agent that acts on it, self-serve, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
The question isn't just which tool has more features. It's how your team actually works - and what you're willing to depend on.
You want to start building AI visibility today - no sales cycle, no enterprise onboardingYour team prefers to act on data independently, with a prioritized action backlog and the Omnia Agent instead of managed servicesYou need transparent, self-serve pricing you can approve without a procurement processIndependence from a single vendor's ecosystem matters to your stack decisionsYou want an MCP connector with read and write access to work with AI visibility data in Claude, ChatGPT or CursorYou need multi-language, multi-country coverage at a mid-market price pointTeams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
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You have the budget for an Enterprise contract and want a dedicated analyst and weekly strategy assessments on your accountBroader raw engine coverage (about 9 engines, including Claude, Copilot and Grok) is a hard requirement from day oneYou're already inside the HubSpot ecosystem and want your AEO data there as HubSpot integrates xFunnel into its marketing productsxFunnel's experimentation platform fits your team's workflowYou prefer a service-led model where strategy is delivered to you, not built by youNot every AI engine drives the same volume of real-world queries. Omnia's base plan covers four AI search surfaces where buyer queries are concentrated today: ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode. You get daily visibility data and actionable insights across all four, in every country and language, from €79/mo (€63/mo billed annually), after a 14-day free trial with no credit card required. xFunnel offers a free one-time audit of 50 queries in one region and one language; daily monitoring and all regions come with custom Enterprise pricing. Need Claude, Gemini, or Copilot in Omnia? They're available upon request - so you scale coverage when your strategy demands it, not behind an enterprise gate.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
Custom
Enterprise plan · after a free one-time audit
Xfunnel AI pricing · checked October 2026
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
HubSpot announced an agreement to acquire xFunnel at the end of October 2025, and said xFunnel would be integrated natively into its marketing products. Neither company has published what happens to standalone xFunnel accounts, and xfunnel.ai still offers its own plans. If you're evaluating xFunnel today, it's worth understanding that the product's future is tied to HubSpot's plans.
xFunnel AI lists about 9 engines, including Claude, Gemini, Grok, and Copilot, with Meta AI and DeepSeek coming soon. Omnia covers 4 engines in the base plan (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode) with Claude, Gemini and Copilot available upon request. The engines in Omnia's base plan cover the AI search surfaces where most buyer queries happen today - and you get them tracked daily from €79/mo, not behind custom enterprise pricing.
Yes. Omnia offers a free 14-day trial on the Growth plan, with no credit card required, so you can explore the platform before upgrading. No sales call required. xFunnel's free option is a one-time audit of 50 queries; ongoing monitoring needs an Enterprise contract.
Omnia's action layer is built into the platform: the Omnia Agent proposes Projects with their evidence, and creates and updates content, runs outreach and publishes, always with your approval - your team sees what to do on one board and can act immediately. xFunnel AI's approach leans on a dedicated analyst, weekly strategy assessments and managed services for content, Reddit and Wikipedia, which means execution often depends on someone else's schedule and availability.
Yes. Every Omnia plan includes unlimited countries and languages, with an action layer built into every tier. xFunnel AI offers all regions and languages on its Enterprise plan only; its free audit covers one region and one language.
Omnia MCP is a connector that lets you work with your Omnia AI visibility data from the AI assistants your team already uses, like Claude, Cursor, and ChatGPT. It reads and writes, on every plan, so you can pull share of voice and citation data and create prompts without opening the dashboard. xFunnel doesn't document an MCP connector or a public API.
