Surfer SEO is built for teams that optimize content to rank in Google, with AI tracking available as a monitoring layer. Omnia is built for teams that need AI visibility acted on, with daily tracking and an agent that turns gaps into content and outreach, from €79/month.
Facts checked October 2026 · How we compare tools
No credit card required.
Starting price
AI engines tracked daily
Free trial
Both track AI visibility. The difference is how often, how deep, and what you get when the data comes back.
See how your brand shows up in AI answers, free for 14 days.
Ranking in Google and getting cited in an AI answer are two different outcomes driven by two different systems. Surfer SEO's Content Editor scores your content against SERP competitors, and its AI Tracker monitors where you appear in AI answers. Omnia tracks how your brand appears in AI-generated answers, surfaces which sources get cited, and gives your team a prioritized action backlog and an agent to work through it.
You need to understand and improve how your brand appears in AI-generated answers - not just Google Search resultsYou need daily visibility across ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode on every plan - from real browser sessions in the countries and languages you chooseYou need citation intelligence: which URLs AI engines cite, how often, and whether they reference your brand or a competitor'sYou need to know how AI engines describe each attribute of your product against competitors - not just an overall brand sentimentYou need an agent that creates, updates and publishes content and runs outreach, always with your approval, not just a list of gapsYou want your AI visibility data in Claude, ChatGPT or Cursor through an MCP connector included on every planTeams at Iberia Cards, The Power MBA, and INDYA use Omnia to track AI visibility across markets — not just monitor it
Read their stories
Your primary goal is ranking higher in Google Search results with content optimizationYou need a content editor that scores your pages against SERP competitors and suggests NLP termsYou want an AI writer, plagiarism checker (from Standard), and internal linking tools (from Pro) in one platformYour team focuses on traditional SEO content production and keyword rankingsYou want light AI tracking inside the same tool and don't yet need an agent that acts on itYour buyers don't use just one AI tool. They ask ChatGPT, check Perplexity, and see AI Overviews right inside Google Search results. Omnia tracks all four engines that matter daily on every plan, from €79/mo (€63/mo billed annually) after a 14-day free trial, with a prioritized action backlog and the Omnia Agent to act on it. Surfer gives you five engines daily from €82/mo billed yearly on its AI Search Analytics plan, or inside its Pro content plan; its Standard plan tracks ChatGPT only, weekly.
€79/mo
Growth plan · €63/mo billed annually · 14-day free trial
€82/mo
AI Search Analytics plan · billed yearly
Surfer SEO pricing · checked October 2026
Trusted by teams building AI visibility across Europe
“Omnia helped us simplify how we look at AI visibility. Our AI leads inbound grew by 30%.”
Four engines tracked daily, three more upon request, in any country. Citation data down to the URL, and an agent that turns every gap into work your team can ship.
Tracking tools show you a score. Omnia shows you the source. Every citation tracked to URL level, classified by page type, owned, third-party, or social. Then it reverse-engineers the pattern into a content brief, a placement target, and a task list your team can execute this week.
Citations shift when new content is indexed, when competitors publish, and when models update. Omnia captures those changes that same day.
The Omnia Agent proposes Projects built from citation data, each with its evidence. You accept, start or discard them on one board, and it marks each one Done when the work is in place.
Yes. They solve different problems. Surfer SEO optimizes your content to rank in Google Search. Omnia tracks and improves how your brand appears in AI-generated answers. Many teams use a traditional SEO tool alongside Omnia because AI visibility requires its own strategy and execution layer.
Yes. Surfer SEO added an AI Tracker in 2025. Its Standard plan (€99/mo billed yearly) tracks 25 prompts in ChatGPT only, weekly. Its AI Search Analytics plan (€82/mo billed yearly) and Pro plan (€182/mo billed yearly) track 50 prompts across five engines daily, with top sources, mention gaps, brand sentiment and an MCP server in beta. What it doesn't offer is sentiment broken down by product attribute or an agent that creates and publishes the content that closes the gaps.
Omnia was built from the ground up for AI engine visibility. It runs real browser sessions across four engines daily, in any country and language, surfaces which specific URLs AI engines cite and how they describe each attribute of your brand, and the Omnia Agent turns that into Projects with their evidence. Once you accept one, it creates, updates and publishes content and runs outreach, always with your approval. Surfer SEO's AI Tracker lives inside a content optimization suite - it shows mention gaps and sources and links you to its Content Editor, but the execution is up to your team.
Omnia starts at €79/mo (€63/mo billed annually) and includes daily monitoring across ChatGPT, Perplexity, Google AI Overviews, and Google AI Mode, after a 14-day free trial with no credit card. Surfer SEO's plans start at €49/mo billed yearly (Discovery, without AI tracking). AI tracking starts with Standard at €99/mo billed yearly (ChatGPT only, weekly), while five engines daily come with AI Search Analytics at €82/mo or Pro at €182/mo, both billed yearly.
No. Omnia is not an SEO content editor or keyword research tool. It focuses specifically on AI engine visibility - how your brand appears in AI-generated answers - and the Omnia Agent creates content to improve it. If your team needs content optimization for Google Search rankings, you'll still want a tool like Surfer SEO or a similar content editor. Omnia adds the AI visibility layer that traditional SEO tools don't cover.
Omnia MCP connects your AI visibility data to Claude, ChatGPT and Cursor, with read and write access, on every plan - so you can pull share of voice and surface citation gaps from your AI assistant. Surfer SEO launched an MCP server in beta in August 2026, available on its higher plans.
