The Challenge

Ucademy had a problem they could not see.

As a company that invests heavily in paid acquisition, the marketing team knew exactly what every euro of ad spend was doing. But when the team mapped out how prospective students were actually discovering education options in 2025, a pattern emerged that their dashboards could not explain: people were starting their research in AI chats and, increasingly, closing their decision there too.

The funnel was shifting, and they had no window into it.

Then came the wake-up call. ChatGPT was telling prospective students that Ucademy was not an officially accredited FP institution, despite the website stating exactly the opposite on every page. Leads were being lost to an incorrect AI answer, and the team had no way to systematically track, let alone correct, what AI engines were saying about their brand.

For Pablo Prieto, CMO and co-founder, the math was simple: "It would cost us millions of euros not to show up in GEO." The cost of inaction was not theoretical. It was showing up in the pipeline.

The Solution

Ucademy found Omnia through trust. Pablo had known Daniel, Omnia's founder, for years and trusted that anything he built would be done right. But trust only gets you in the door. The product had to deliver.

What Pablo found was a tool built for how he actually works. "The complexity of the product lies in making it simple" he says. As a CMO who directs a 15-person team, he does not need more dashboards to get lost in. He needs to know, at a glance, whether the team is winning. "I use Omnia the same way I use HubSpot: I look at the reports. I check how we are doing."

The team took a systematic approach from day one. Instead of guessing which AI prompts mattered, they mapped their existing SEO keyword data to GEO prompts by funnel stage (upper, middle, and bottom), creating a prompt library grounded in real user intent. They loaded these into Omnia and started tracking.

The Monitor table became their home screen. For Pablo, the dashboards surface what matters: visibility trends, share of voice, and the specific prompts where Ucademy is gaining or losing ground.

One moment stood out. Pablo searched for "best academy for public exams" and saw Ucademy's visibility score hit 80%. "God damn, this is working," he thought. Seeing real data where there had been only uncertainty turned GEO from an abstract idea into something the whole team could rally behind.

The team views GEO as a long-term play (the big upside lands in 2027) but with quick wins along the way. "It's like the ant, step by step. You have to feed the snowball constantly."

The Results

From 18K to 35K in one month

The number that matters most: AI-attributed revenue doubled between May and June. In May, HubSpot tracked approximately 18,000 euros in sales coming through AI referrals. By June, that figure hit 35,000 euros, and the month was not even over. "We are already above that," Pablo confirmed.

These are real sales, attributed directly to AI discovery channels, measured through the same HubSpot attribution the team uses for every other channel. GEO went from "we should probably track this" to a demonstrable revenue line in under two months.

From zero visibility to a measurable channel

Before Omnia, the team had no idea what AI engines were saying about Ucademy, or even that monitoring it systematically was possible. "I had no clue you could make yourself more visible in GEO," Pablo admits. Today, the marketing team operates with the same level of data and accountability for AI visibility that they have for paid and SEO.

Recovering trust lost to AI errors

The trigger that started it all (ChatGPT falsely claiming Ucademy was not an official FP institution) is now something the team can find, flag, and fix. Omnia's visibility and sentiment tracking surfaces these discrepancies before they cost leads. For an education company where accreditation is everything, this alone is a risk-management win.

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"I had no clue you could make yourself more visible in GEO until we discovered Omnia"

Pablo Prieto, Chief Marketing Officer.

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What's Next

Ucademy is just getting started. The company operates four education brands under one roof, and right now only one is being tracked in Omnia. The immediate next step is expanding to monitor all four brands separately, turning a single-brand pilot into a group-wide GEO operation. With the revenue signal already proving out at the single-brand level, the multi-brand roadmap is the natural next move.