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9 Best AI Visibility Tools for Agencies in 2026, With Cost per Client

Alfredo BernalOrganic Growth LeadatOmnia
Three hand-drawn client folders in pink, yellow and blue, one for each agency client

TL;DR

  • The best AI visibility tools for agencies in 2026 are Omnia, Peec AI, Otterly.AI, Semrush's AI Visibility Toolkit, SE Visible, Profound, Scrunch, HubSpot AEO and ZipTie. The right one depends on how many clients you run and how you bill them.
  • At 10 clients with 25 prompts each, the tools with published prices cost about $40 to $99 per client per month, computed from list prices checked on each vendor's site on 13 November 2026.
  • True white-label reporting is rare: among these nine, Semrush's Pro Report add-on ($20 a month) is the one that lists white-labeling. Most others offer client dashboards, client logins or Data Studio connectors instead.
  • When Omnia monitored the US prompt about AI visibility tools for agencies with multiple clients, AI engines named Peec AI, Otterly.AI, Profound and Semrush in 86% to 92% of answers (14 October to 12 November 2026).
  • Omnia suits agencies that want unlimited client brands on every plan, one shared prompt pool, URL-level citations and an agent that drafts the work, from €79 a month.

Your clients have started asking whether ChatGPT recommends them. Answering once is easy. Answering every month, for every client, without a separate bill per brand, is where most agencies get stuck.

This guide compares the best AI visibility tools for marketing agencies on what matters when you run several clients. It covers how each tool counts clients, what it costs per client, which engines it covers and what you can hand a client as a report. Every price was checked on the vendor's own site.

What to look for in an AI visibility tool for agencies

AI search visibility for agencies comes down to six things: the client model, cost at scale, engine coverage, client reporting, actionability and pitch support.

  1. Client model: some tools charge per brand or domain, some per project, and some give you one prompt pool across unlimited brands. This decides your margin.
  2. Cost at scale: the price that matters is the bill at 10 or 25 clients, not the entry plan.
  3. AI engine coverage: clients ask about ChatGPT, Perplexity and Google's AI features. Check which engines are on the plan and which cost extra.
  4. Client reporting: branded reports, client logins, shareable dashboards or a data connector you can build reports on.
  5. Actionability: URL-level citations and suggested next steps turn a monthly report into billable work.
  6. Pitch support: free audits or pitch workspaces help you win new clients.

The 9 best AI visibility tools for agencies compared

These AI visibility tracking tools for agencies are compared on their agency-relevant plans, with prices read on each vendor's site on 13 November 2026.

Tool Agency entry price How clients are counted Prompts AI engines Client reporting Best for
Omnia €79/mo (Growth) Unlimited brands on every plan 25 / 100 / 200+ shared 4 by default, 3 more on request API and MCP on every plan; exports on Pro and Enterprise Agencies that want one prompt pool and next steps
Peec AI $245/mo (Essential) 3 / 10 / 25 projects Credit-based 8 consumer engines View-only dashboards, automated reports, CSV Agencies that pitch often
Otterly.AI €29/mo (Lite) Unlimited brands 16 / 120 / 403 4 of 7 Brand reports, Data Studio connector Low entry cost
Semrush AI Visibility Toolkit $99/mo per domain, yearly Per domain 25 per domain 4 Pro Report add-on with white-labeling Agencies already on Semrush
SE Visible $89/mo (Basic) 5 / 10 / 30 projects 75 / 200 / 1,000 5 Client logins, Data Studio, API Most prompts per dollar
Profound Agency pricing not listed Client workspaces Credits per workspace Up to 10 on Enterprise Not listed on pricing page Larger agencies with enterprise clients
Scrunch $300/mo (Starter) Agency packages on request 350 custom 7 Not listed on pricing page Agencies needing many engines
HubSpot AEO $50/mo per brand Per brand 25 per brand 3 Not listed One or two clients on HubSpot
ZipTie From $25.65/mo Configurable slots You choose Up to 7 Not listed Weekly or monthly tracking at volume

Prices checked on each vendor's pricing page on 13 November 2026. Prices change often, so confirm before you buy.

Which tools AI engines recommend to agencies

AI engines recommend a small group of tools to agencies again and again. Omnia monitored the US prompt "What are the best AI visibility tools for agencies managing multiple clients?" daily from 14 October to 12 November 2026. Across 112 AI answers, 84 different brands were named.

Brand Share of AI answers that named it
Peec AI 92.0%
Otterly.AI 90.2%
Profound 90.2%
Semrush 85.7%
Scrunch 32.1%
Ahrefs 31.3%
AthenaHQ 30.4%
SE Ranking 26.8%

The most cited sources were agency tool lists written by vendors, led by Profound's and Semrush's own lists. That is one prompt in one market over one month, so read it as what AI engines recommend today, not as a quality ranking. Check prices yourself before you shortlist.

The best AI visibility tools for agencies, reviewed

Each review covers what agencies get, the watch-outs and the price listed on the vendor's site on 13 November 2026.

1. Omnia

Omnia is an AI visibility platform that monitors prompts daily for any number of brands and, through the Omnia Agent, turns visibility gaps into work you approve.

Best for: small and mid-size agencies that want to add AI visibility to SEO or content retainers without paying per client brand.

What agencies get: every plan includes unlimited brands, regions and languages, so you add clients without a new subscription and share one prompt pool across them. Omnia runs prompts daily in real browsers on ChatGPT, Perplexity, Google AI Overviews and Google AI Mode. Claude, Gemini and Bing AI Mode are available on request. You see every complete answer and the exact URLs each engine cites, split into owned, third-party and social sources.

The Omnia Agent suggests projects for each client, such as a page to rewrite or a cited source to earn a place in, and drafts the work. Omnia does most of the work; you make the calls and approve what ships.

For client reporting, API and MCP access on every plan, and data exports on Pro and Enterprise, let you build reports in Looker Studio, Sheets or your own dashboards. Spanish agency Alto&Claro connected Omnia's API to BigQuery for its client reports. "Automatic competitor detection plus sentiment analysis means we're not scripting prompts manually anymore," says Guillermo Tatay, its Online Strategy Lead.

Watch-outs: Omnia has no white-label reporting or client logins. Prompt limits apply to the whole account, so 10 clients at 25 prompts each need the Enterprise plan.

Pricing (vendor site, 13 Nov 2026): Growth €79/mo (25 prompts), Pro €279/mo (100 prompts), Enterprise from €499/mo (200+ prompts). Lower prices apply billed yearly. 14-day free trial on Growth, no credit card required. See Omnia for agencies.

2. Peec AI

Peec AI is an AI search analytics platform with dedicated agency plans built around client projects and credits.

Best for: agencies that pitch often and want structured client projects.

What agencies get: agency plans include 3, 10 or 25 client projects, unlimited team and client seats, eight consumer AI engines, view-only dashboards, automated reporting and CSV exports. Free pitch workspaces (3 to 10 depending on plan) give prospects 7 days of data.

Watch-outs: pricing is credit-based: one credit is one prompt on one model for one day, so more engines use credits faster. Data Studio dashboards start on the Scale plan.

Pricing (vendor site, 13 Nov 2026): Essential $245/mo (10,000 credits, 3 projects), Growth $495/mo (25,000, 10 projects), Scale $795/mo (65,000, 25 projects); lower prices billed yearly.

3. Otterly.AI

Otterly.AI is a low-cost AI search monitoring tool that lets agencies analyze unlimited brands on its standard plans.

Best for: agencies starting with a few clients on a small budget.

What agencies get: unlimited brands to analyze, unlimited brand reports and a Data Studio connector, on 4 of its 7 supported engines. An Agency Partner Program adds a directory listing and co-selling support.

Watch-outs: there is no agency-specific plan, and prompts are capped per account: 403 on Premium, then Enterprise.

Pricing (vendor site, 13 Nov 2026): Lite €29/mo (16 prompts), Standard €189/mo (120), Premium €489/mo (403); 15% off yearly. Free trial.

4. Semrush AI Visibility Toolkit

Semrush's AI Visibility Toolkit adds AI prompt tracking to the Semrush platform, priced per domain.

Best for: agencies that already run client SEO in Semrush and need branded reports.

What agencies get: 25 prompts per domain tracked daily across ChatGPT, Google AI, Gemini and Perplexity, with brand performance reports. The Pro Report add-on lists branding and white-labeling.

Watch-outs: the price is per domain, so cost grows in a straight line with clients.

Pricing (vendor site, 13 Nov 2026): $99/mo per domain, billed yearly. Pro Report add-on $20/mo. Seven-day free trial.

5. SE Visible

SE Visible is SE Ranking's AI visibility product, with an Agency plan sized for dozens of clients.

Best for: agencies that want many prompts per dollar and client logins.

What agencies get: daily tracking on ChatGPT, AI Overviews, AI Mode, Gemini and Copilot, with unlimited user seats. Clients can log in and see only their brand, and you get Data Studio, API and MCP access. The Agency plan adds the Claude API and a customer success manager.

Watch-outs: no white-label reporting is listed. Perplexity is not among the listed engines.

Pricing (vendor site, 13 Nov 2026): Basic $89/mo (75 prompts, 5 projects), Core $189/mo (200, 10), Agency $399/mo (1,000, 30); 20% off yearly. 10-day free trial.

6. Profound

Profound is an enterprise AI visibility platform with an agency program based on client workspaces.

Best for: larger agencies serving enterprise clients.

What agencies get: up to 10 answer engines on Enterprise and an Agency Growth plan with 400 credits per client workspace, according to its pricing FAQ.

Watch-outs: agency pricing is not listed on Profound's pricing page, so you need a sales conversation to compare cost.

Pricing (vendor site, 13 Nov 2026): free 7-day trial (50 prompts on ChatGPT, Gemini and Google AI Overviews); Enterprise custom.

7. Scrunch

Scrunch is an AI search visibility platform with broad engine coverage and agency packages on request.

Best for: agencies whose clients need Claude and Meta AI covered.

What agencies get: 350 custom prompts on Starter across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode, AI Overviews and Meta.

Watch-outs: agency packages are on a separate page, not on the pricing page, so check client limits before you commit.

Pricing (vendor site, 13 Nov 2026): Starter $300/mo ($250 billed yearly), Growth $500/mo ($417 yearly). 7-day free trial on Starter.

8. HubSpot AEO

HubSpot AEO is a standalone AI visibility tracker from HubSpot, priced per brand.

Best for: agencies with one or two clients, especially HubSpot partners.

What agencies get: 25 prompts per brand on ChatGPT, Gemini and Perplexity, with a daily score and no HubSpot subscription required.

Watch-outs: each brand needs its own $50 instance, and there is no Google AI Overviews or AI Mode.

Pricing (vendor site, 13 Nov 2026): $50/mo per brand, $45/mo billed yearly.

9. ZipTie

ZipTie is a configurable AI search tracker where you buy daily, weekly or monthly prompt slots.

Best for: agencies that can live with weekly or monthly data across many clients.

What agencies get: up to 7 engines and a free choice of cadence per prompt.

Watch-outs: there are no fixed plans, so quotes take work to compare.

Pricing (vendor site, 13 Nov 2026): configurations from $25.65/mo; 20% off yearly. ZipTie's own agency example, 10 clients with 50 weekly prompts each on 7 engines, costs $130.72/mo.

How much do AI visibility tools cost agencies?

AI visibility platforms for agencies with published prices cost about $40 to $99 per client per month at 10 clients with 25 prompts each. That range comes from list prices checked on 13 November 2026. The model behind the price matters more than the entry price.

The table uses these assumptions:

  • 25 prompts per client, tracked daily;
  • monthly list prices, before discounts and VAT;
  • the cheapest plan that covers the workload;
  • for Peec AI's credits, 3 models per prompt.
Tool (engines) 3 clients 10 clients 25 clients
Omnia (4) Pro €279, about €93 per client Enterprise, from €499 (quote) Enterprise (quote)
Peec AI (3 of 8) Essential $245, about $82 Growth $495, about $50 Scale $795, about $32
Otterly.AI (4) Standard €189, €63 Premium €489, about €49 Above Premium's 403 prompts, Enterprise (quote)
Semrush (4) $99 $99 $99
SE Visible (5) Basic $89, about $30 Agency $399, about $40 Agency $399, about $16
HubSpot AEO (3) $50 $50 $50

Worked example: an agency with 10 clients at 25 prompts each needs 250 prompts tracked daily. SE Visible's Agency plan covers it for $399 a month, about $40 per client. Otterly's Premium plan costs €489 (about €49 per client), Peec AI's Growth plan $495 (about $50) and Semrush $990 ($99).

With Omnia, 10 clients at 20 prompts each (200 prompts) fit the Enterprise plan from €499, about €50 per client, and every additional brand adds no extra fee.

Engine counts differ between rows, so compare what each client gets, not only the bill.

Best options for small agencies (2 to 5 clients)

The most affordable AI visibility tools for small agencies are SE Visible Basic, Otterly.AI Standard and Omnia Pro, depending on how many prompts each client needs.

  • SE Visible Basic ($89/mo): 75 prompts across 5 projects, enough for 3 clients at 25 prompts each.
  • Otterly.AI Standard (€189/mo): 120 prompts and unlimited brands, enough for 4 clients at 30 prompts each.
  • Omnia Pro (€279/mo): 100 prompts across unlimited brands, with URL-level citations and the Omnia Agent drafting work for each client.
  • Peec AI Essential ($245/mo): 3 client projects plus 3 free pitch workspaces for prospects.
  • HubSpot AEO ($50/mo per brand): the simplest option for one or two clients.

Start with free trials on your own clients before you commit: Omnia (14 days), SE Visible (10 days), Scrunch and Semrush (7 days) and Otterly.AI all offer one.

White-label and client reporting: what each tool offers

Few AI visibility tools offer true white-label reporting, so check exactly what each one includes before you promise branded reports to clients. Among the nine tools here, Semrush's Pro Report add-on ($20 a month) is the one whose pricing page lists branding and white-labeling.

Tool What you can give clients (vendor page, 13 Nov 2026)
Omnia No white-label. API and MCP on every plan, and data exports on Pro and Enterprise, to build reports in Looker Studio, Sheets or your own dashboards
Peec AI View-only dashboards, automated reporting and CSV on all agency plans; Data Studio dashboards on Scale and above
Otterly.AI Unlimited brand reports and a Data Studio connector
Semrush Pro Report add-on with branding and white-labeling ($20/mo)
SE Visible Client logins that show only their brand; Data Studio, API and MCP
Profound, Scrunch, HubSpot AEO, ZipTie Client reporting not listed on the pricing page

If you are searching for AEO tools with white-label reporting, the practical route for most agencies is a data connector or API. Feed it into the reporting tool you already use with clients.

How agencies roll out AI visibility for clients

Agencies roll out AI visibility in five steps, starting small and reporting on the same prompts every month.

  1. Start with 25 prompts per client. Cover category, problem and comparison questions in the client's main market.
  2. Baseline each client. Record visibility, share of voice and the cited URLs before any work starts.
  3. Report monthly. Show what moved, which competitors gained, and which sources AI engines cite.
  4. Turn gaps into work. Rewrite the pages that should answer the prompts, and pursue the third-party sources AI engines already cite.
  5. Recheck the same prompts. Keep prompts, engines and markets fixed so the trend is fair.

For the agency workflow in Omnia, see AI visibility for agencies.

Why Omnia works for agencies

Omnia lets an agency add AI visibility to every client without a per-brand bill. Every plan includes unlimited brands, regions and languages, and one prompt pool you split across clients as you need.

For each client you see the exact URLs AI engines cite, so the monthly report comes with a to-do list. The Omnia Agent turns those gaps into suggested projects and drafts. Omnia does most of the work; you make the calls and approve what ships. API and MCP access on every plan let you feed client dashboards your way.

Run the free AI visibility checker on a client or prospect, or start a 14-day free trial on the Growth plan, no credit card required. Compare plans on the pricing page.

Omnia offers a 14-day free trial on the Growth plan.

No credit card required. See exactly where your brand shows up (or doesn't) across AI engines, then let the platform's recommendations guide your next move.

FAQs

What are the best AI visibility tools for agencies?

The best AI visibility tools for agencies in 2026 are Omnia, Peec AI, Otterly.AI, Semrush, SE Visible, Profound, Scrunch, HubSpot AEO and ZipTie. Choose by client model: unlimited brands (Omnia, Otterly.AI), client projects (Peec AI, SE Visible) or per-domain pricing (Semrush).

How much do AI visibility tools cost per client?

At 10 clients with 25 prompts each, tools with published prices cost about $40 to $99 per client per month, based on list prices checked on 13 November 2026. Per-domain pricing stays flat per client, while project and prompt-pool plans get cheaper per client as you grow.

Which AI visibility tools offer white-label reporting?

Among the tools compared here, Semrush's Pro Report add-on ($20 a month) is the one whose pricing page lists white-labeling. Others offer client dashboards, client logins or Data Studio connectors. Omnia has no white-label reporting; agencies use its API, MCP or data exports to build their own client reports.

How many prompts should an agency track per client?

Start with about 25 prompts per client, covering category, problem and comparison questions in one market. Add prompts by product line or market once the first set shows useful patterns, and keep the core set fixed so monthly reports stay comparable.

What AEO tools do agencies recommend?

When Omnia monitored the US prompt on AI visibility tools for agencies from 14 October to 12 November 2026, AI engines most often named Peec AI, Otterly.AI, Profound and Semrush. The best AEO tools for agencies still depend on client count, engines and reporting needs, so test on real clients first.

Should a business hire an agency or use AEO tools itself?

A business with a marketer who can act on clear data a few hours a week can use AEO tools directly. A business with no time, or one that needs digital PR, is usually better served by an agency. For agencies to consider, see our list of AEO agencies.

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