Report on your AI referral traffic from GA4
Connect Omnia to GA4 and Omnio pulls your AI and LLM referral traffic, broken out by engine with sessions, conversions, and top pages.
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How it works
Point at GA4
Give Omnio your GA4 property or domain and the period you want. It connects to the property you approve, nothing else.
Omnio pulls the data
Omnio queries GA4, isolates AI and LLM referral traffic, and splits it by engine: ChatGPT, Perplexity, Gemini, Copilot, and the rest.
Get the report
Omnio reports sessions, conversions, and top landing pages for each engine, with a short read on what is growing and what it means.
Act on it
Omnio names the next action to capture more AI traffic, then drafts the content or page changes for you to approve and ship.
Build your Google Analytics AI referral traffic report
AI engines already send buyers to your site, but GA4 buries them in referrals and organic. Split that traffic out and you can see which engines convert.
Omnio does 95% of your GEO work while you orchestrate the other 5%
Improves your AI visibility
Omnio prioritizes the moves with the most leverage, acts on them, and measures whether your visibility actually moved.
With 3rd party outreach
Omnio finds the sites worth pitching, drafts the emails, and can send them from your inbox, after you approve them.
With new and existing content
Omnio writes content in your tone of voice, rewrites the ones losing citations, and prepares them to be approved by you.
While reporting on your AI visibility shifts
Omnio analyzes how your visibility is changing across every major AI engine and reports back to you.
What else Omnio can do
Frequently Asked Questions
GA4 does not have an "AI traffic" channel out of the box, so most AI referrals get scattered across Organic Search, Referral, and Direct. To see them, you filter sessions by source or referrer for the AI engines, such as chatgpt.com, perplexity.ai, gemini.google.com, and copilot.microsoft.com, then group those sessions together. Omnio does this for you: it connects to your GA4 property, isolates the AI and LLM referrers, and reports them as one clean view broken out by engine.
The engines that link out to your site in their answers show up as referrals, mainly ChatGPT, Perplexity, Microsoft Copilot, and Google Gemini, plus Google AI Overviews and AI Mode where the click is attributed. Engines that answer without a visible link send little or no measurable referral traffic, which is why GA4 alone understates your real AI visibility. Omnio reports the referral traffic you can measure in GA4 and ties it back to the AI visibility data Omnia tracks across all of those engines.
Yes. Once AI sessions are isolated by engine, you can attach any GA4 key event to them, such as sign_up, purchase, or demo_request, and see conversions and conversion rate per engine. This tells you not just which AI engines send traffic, but which ones send buyers. Omnio pulls sessions, conversions, and conversion rate for the event you name, so you can rank engines by revenue impact, not just volume.
By default Omnio only reads your GA4 data to build the report, it does not change your property, events, or settings. It connects to the property you approve and pulls the metrics you ask for. If you then want Omnio to act on the findings, such as drafting content for the pages AI sends traffic to, it shows you each change and waits for your approval before anything ships.